The Offset Printers’ Association (OPA) has demanded that printing should be recognized as an essential service at the central as well state level. The Indian government has declared lockdown for 21 days, and only essential services are allowed to function.
OPA said that if the printing industry is not permitted to function as usual and denied financial assistance, access to raw materials or other support, there is a risk that indispensable products are not produced. It said that the supply of packaging material to the pharmaceutical sector must be guaranteed for an uninterrupted supply of medicine. OPA further stated that labels, posters, and information-folders are very important communication tools, which are need during this time of the pandemic.
OPA said that the printing of newspapers should be uninterrupted as they are the most trustworthy sources of news. “Fake news about coronavirus is dangerous, threatening real people’s lives. At a time of widespread uncertainty and concern, the printing of newspapers/ literature must continue,” it said.
Reiterating the aforementioned points, OPA said it underlines that it is critical that the government include the printing and related sectors as an essential industry during the COVID-19 crisis.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
