Nayan Digital, Bhopal upgrades to HP Indigo 7900

Wedding photobook printers visit Printpack

Nayan Digital
Nayan Digital is using an HP Indigo 7900 for its digital photo printing business.

Two erstwhile photolab technicians in Bhopal joined together to start the Nayan Digital photo printing business. Over the years, the business has grown to a digital printing business for wedding albums using an HP Indigo 7900 and three photolabs in Bhopal as well as an associated publicity business printing indoor and outdoor signage. The two partners — Nand Kishore and Deepak Sablok — first invested in an HP Indigo 3550 digital press in 2013. As they related to us, “This was the first such machine in the state of Madhya Pradesh and the 31st in the country.” Both Kishore and Sablok spent a couple of days at the Printpack 2019 show in Greater Noida.

In August last year, Nayan Digital traded in their 3550 to an HP Indigo 7900 digital press. Although the A3+ (13 x 19-inches) format size is similar for both machines, the Indigo 7900 can print at 2500 sheets an hour, which is two-and-a-half times the 1,000 sheets an hour speed of the Indigo 3550 that they gave back. Installed in August 2108, the new press is awaiting the peak load of the wedding photo album business. Sablok says, “We plan that when the photographers and designers start sending us more work from the current wedding season, we will be producing as many as 200 wedding albums daily. It’s a long chain before the work reaches us and so far we have been averaging about 60 to 70 books a day. However, taking our peak production of 200 photobooks a day into account, over the year we will produce an average of 110 photo albums daily.”

Sablok tells us that in spite of Bhopal being the capital of Madhya Pradesh, it really does not have the industrial development that can drive demand for commercial digital printing and this is why the business is limited to wedding albums right now. There is competition as well with other printers in the city and the state also acquiring similar HP Indigo digital presses. Nevertheless, the partners are optimistic about growth since they expect the wedding photo business to keep growing.

“There is no comparison to the HP Indigo reproduction quality,” says Sablok. The service and spares are also accessible and we were quite sure about upgrading to the Indigo 7900 press. On price there is competition but we are experienced photo specialists who command a certain price in the market based on our quality and service. In addition, we find that there is a brand recognition of the HP Indigo among the photographers and the customers also. They ask for HP Indigo output and based on the quality that customers show each other, the message spreads by word of mouth.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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