Nayan Digital, Bhopal upgrades to HP Indigo 7900

Wedding photobook printers visit Printpack

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Nayan Digital
Nayan Digital is using an HP Indigo 7900 for its digital photo printing business.

Two erstwhile photolab technicians in Bhopal joined together to start the Nayan Digital photo printing business. Over the years, the business has grown to a digital printing business for wedding albums using an HP Indigo 7900 and three photolabs in Bhopal as well as an associated publicity business printing indoor and outdoor signage. The two partners — Nand Kishore and Deepak Sablok — first invested in an HP Indigo 3550 digital press in 2013. As they related to us, “This was the first such machine in the state of Madhya Pradesh and the 31st in the country.” Both Kishore and Sablok spent a couple of days at the Printpack 2019 show in Greater Noida.

In August last year, Nayan Digital traded in their 3550 to an HP Indigo 7900 digital press. Although the A3+ (13 x 19-inches) format size is similar for both machines, the Indigo 7900 can print at 2500 sheets an hour, which is two-and-a-half times the 1,000 sheets an hour speed of the Indigo 3550 that they gave back. Installed in August 2108, the new press is awaiting the peak load of the wedding photo album business. Sablok says, “We plan that when the photographers and designers start sending us more work from the current wedding season, we will be producing as many as 200 wedding albums daily. It’s a long chain before the work reaches us and so far we have been averaging about 60 to 70 books a day. However, taking our peak production of 200 photobooks a day into account, over the year we will produce an average of 110 photo albums daily.”

Sablok tells us that in spite of Bhopal being the capital of Madhya Pradesh, it really does not have the industrial development that can drive demand for commercial digital printing and this is why the business is limited to wedding albums right now. There is competition as well with other printers in the city and the state also acquiring similar HP Indigo digital presses. Nevertheless, the partners are optimistic about growth since they expect the wedding photo business to keep growing.

“There is no comparison to the HP Indigo reproduction quality,” says Sablok. The service and spares are also accessible and we were quite sure about upgrading to the Indigo 7900 press. On price there is competition but we are experienced photo specialists who command a certain price in the market based on our quality and service. In addition, we find that there is a brand recognition of the HP Indigo among the photographers and the customers also. They ask for HP Indigo output and based on the quality that customers show each other, the message spreads by word of mouth.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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