technotrans India steps into its 9th year

technotrans India team
technotrans India team

technotrans India, which operating from Chennai, has stepped into its ninth year of serving the Indian territory. Simultaneously, Germany-based H.Q technotrans AG changed into technotrans SE (Societas Europaea) or European Stock Corporation. Additionally, high-quality and efficiency are the hallmark of all technotrans products, be it in providing spray dampening, fine filtration systems, automatic ink agitator, ink.mates, additive dosing, ink pump, ink dosing, varnish circulators, central chillers, etc.

technotrans has associations with printing companies and OEMs like Heidelberg, HP, KBA, Komori, Ryobi, Manroland, Manugraph, etc., to whom it offers chiller models from 200 up to 250,000 watts. The company has been a renowned system supplier of cooling and fluid technology for the printing industry for several decades. However, this has not changed with the rise of digital printing. It supports its customers from the project planning phase up to the commissioning of the solutions. The cooling systems for digital printing applications are part of the highly efficient and flexible technotrans series omega.line and smartchiller. The systems are customized in-line with very specific requirements, thereby guaranteeing the desired temperature ranges for small- to large-format digital printing presses. This enables the printing companies to achieve consistent, top-quality printing results.

However, prime quality is not the only asset of the product series: technotrans’ high level of efficiency helps to reduce costs, thereby creating a competitive advantage for the users. In addition, the systems require only little maintenance and are highly resistant to wear. As part of its celebrations, technotrans India is reaching to all its customers to enable them to discover their full potential. The service, technical support, spare parts and consumables from technotrans India ensure maximum press uptime for all customers in the Indian territory.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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