Dizario Machinery achieves 4-fold growth

Anil Saini, managing director of Dizario Machinery
Anil Saini, managing director of Dizario Machinery

Delhi-NCR based Dizario Machinery is a manufacturer and supplier of Roller Coater Machine, Screen Printing Machine, table-top UV curing machine, UV conveyor and UV curing system machines. The company was established in the year 2014 by four professionals from the printing industry. “We managed to churn-out Rs. 25 lakhs in the first year, the turnover shot-up to Rs. 4 crores in the subsequent year and has been the same ever since. Now, after four years, our annual turnover stands at Rs. 7 crores,” says Anil Saini, managing director of Dizario Machinery.

The company spent a lot on advertising its products and its services in the first year which helped it gain many customers. As the customers kept coming and demand kept increasing, so did the company’s turnover. Dizario makes UV and LED curing systems for the paper and wood industry as well.

Some parts in its machines are imported such as UV lamps from the United States and Italy and inter-deck UV curing cassettes from Hong Kong and Japan. The company has so far installed its machines across India and has exported some machines to Dubai and Bangladesh.

Dizario Machinery is a manufacturer and supplier of Roller Coater Machines, Screen Printing Machines, table-top UV curing machines, UV conveyors and UV curing system machines
Dizario Machinery is a manufacturer and supplier of Roller Coater Machines, Screen Printing Machines, table-top UV curing machines, UV conveyors and UV curing system machines

“I was employed in the printing field for 15 years before I started this business along with four other partners. They’re also from the same field. During the major part of my employment phase, I worked on manual screen printing machines. Later, I was told to market them. I did that for around 10 years. So, I’ve spent the major part of my career with screen printing machines and I’ve seen their potential in the country. Hence, the moment we started this company, I suggested we sell screen printing machines. Today, we’re one of the leading screen printing machine providers in the country,” Saini shares.

Initially, the company started by providing service support to printers using screen printing machines or UV and LED curing units. The main motive was to gain goodwill from the market by providing round-the-clock service support and it remains the company’s priority to this day.

Dizario is keen to improve its overseas exports and is looking to gain more clients in the Middle East for which it has put a dedicated marketing team in place. Other than that, the company is looking to participate in as many trade fairs and exhibitions as possible in order to meet new potential customers. As a part of its expansion plan, the company started a new factory at Faridabad in the Delhi-NCR region last year where the major part of the manufacturing now takes place. More than 90% of the machines sold by the company are manufactured at its new unit.

“We’re witnessing new machines coming to the market almost every now and then. This wouldn’t have been the situation if the market demand wasn’t high. Our country’s market has a lot of potential and is also open to new technology. In the days to come, the printing industry will grow and the printers will gain profits,” Saini concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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