Dizario Machinery achieves 4-fold growth

Anil Saini, managing director of Dizario Machinery
Anil Saini, managing director of Dizario Machinery

Delhi-NCR based Dizario Machinery is a manufacturer and supplier of Roller Coater Machine, Screen Printing Machine, table-top UV curing machine, UV conveyor and UV curing system machines. The company was established in the year 2014 by four professionals from the printing industry. “We managed to churn-out Rs. 25 lakhs in the first year, the turnover shot-up to Rs. 4 crores in the subsequent year and has been the same ever since. Now, after four years, our annual turnover stands at Rs. 7 crores,” says Anil Saini, managing director of Dizario Machinery.

The company spent a lot on advertising its products and its services in the first year which helped it gain many customers. As the customers kept coming and demand kept increasing, so did the company’s turnover. Dizario makes UV and LED curing systems for the paper and wood industry as well.

Some parts in its machines are imported such as UV lamps from the United States and Italy and inter-deck UV curing cassettes from Hong Kong and Japan. The company has so far installed its machines across India and has exported some machines to Dubai and Bangladesh.

Dizario Machinery is a manufacturer and supplier of Roller Coater Machines, Screen Printing Machines, table-top UV curing machines, UV conveyors and UV curing system machines
Dizario Machinery is a manufacturer and supplier of Roller Coater Machines, Screen Printing Machines, table-top UV curing machines, UV conveyors and UV curing system machines

“I was employed in the printing field for 15 years before I started this business along with four other partners. They’re also from the same field. During the major part of my employment phase, I worked on manual screen printing machines. Later, I was told to market them. I did that for around 10 years. So, I’ve spent the major part of my career with screen printing machines and I’ve seen their potential in the country. Hence, the moment we started this company, I suggested we sell screen printing machines. Today, we’re one of the leading screen printing machine providers in the country,” Saini shares.

Initially, the company started by providing service support to printers using screen printing machines or UV and LED curing units. The main motive was to gain goodwill from the market by providing round-the-clock service support and it remains the company’s priority to this day.

Dizario is keen to improve its overseas exports and is looking to gain more clients in the Middle East for which it has put a dedicated marketing team in place. Other than that, the company is looking to participate in as many trade fairs and exhibitions as possible in order to meet new potential customers. As a part of its expansion plan, the company started a new factory at Faridabad in the Delhi-NCR region last year where the major part of the manufacturing now takes place. More than 90% of the machines sold by the company are manufactured at its new unit.

“We’re witnessing new machines coming to the market almost every now and then. This wouldn’t have been the situation if the market demand wasn’t high. Our country’s market has a lot of potential and is also open to new technology. In the days to come, the printing industry will grow and the printers will gain profits,” Saini concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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