Venkataramana Graphics has a good PrintFair 2018 in Hyderabad

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Venkataramana Graphics has a good PrintFair 2018 in Hyderabad
BV Krishna Prasad

At the recently concluded PrintFair 2018, Hyderabad-based Venkataramana Graphics displayed a wide array of solutions for the commercial printing and photo segments. Venkataramana Graphics is India’s leading dealer of graphic arts equipment and represents some of the popular brands in the industry.

On display was a digital spot UV machine by Infiniti. The machine is capable of printing on a variety of media such as wood, glass, metal sheet, paper, PVC, ceramic tiles, etc. It can print on media with maximum thickness of 100 mm and has a maximum print width of 1200 mm x 1000 mm. The spot UV machine was first shown at Pamex 2017 in Mumbai.

“The machine is meant for commercial printing as well as photo segments,” said BV Krishna Prasad, managing director, Venkataramana Graphics.

Venkataramana Graphics also demonstrated a CtCP by Amsky, which drew a lot of attention from visitors to the stand. In addition to Amsky, the company showed a wide format printer by Epson for the photo segment. Venkataramana Graphics is the distributor for Espon for Andhra Pradesh and Telangana.

Talking more about the response received at PrintFair, Prasad said that overall the show was very good. “The first day was a bit slow but then the footfall picked up. We got many enquiries as well,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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