Macart launches its UVision flat-bed printer at Media Expo 2018

Atul Gandhi

Established in the year 2000, Pune-based Macart Equipment launched its UV LED flat-bed printer- UVision FB48 at the recently concluded Media Expo 2018, held at Bombay Exhibition Centre in Mumbai. Interestingly, apart from attracting a satisfactory footfall, the company sold its new product to Hyderabad-based Siyaram Door & Enterprises at the expo.

The new launch comes in tune with the industry moving towards UV printing due to its environment-friendly printing capabilities proved by the scientific organizations across the globe. The newly launched UV printer comes with 6 pico liter Konica Minolta print-heads that produce stunning details and sharp text. The UVision FB48 can handle rigid as well as other media up to 50 mm thickness and can adjust heads automatically. It can handle media size of 1220 x 2439 mm and print at speeds up to 400 sq. ft. per hour on production mode. The printer comes bundled with StarRip for ripping.
Atul Gandhi, director, Macart Equipment, stated, “Siyaram Door & Enterprises had booked a machine already and we have received quite a good number of inquiries. The client was impressed due to UVision’s printing applications like acrylic, ceramic tile and aluminium sheet, flexibles and wood.”
Speaking about Macart’s new endeavors, Gandhi said, “We have developed a hybrid machine to stay ahead of the competition in market. It features a number of possible options in keeping with current market trends. It is a UV machine capable of handling roll-to-roll.”

Though regulations for flex have become stringent due to its low eco-friendly profile, Macart still enjoys a good hold over its solvent printing business. It also has plans to enter the fabric printing segment in near future as flex is under regulatory surveillance. “We will also come up with soft-fabric printers keeping the trend in mind, as and when the industry experiences a shift from flex to fabric,” informed Gandhi. Speaking about the business this year, he said, “We are hopeful to get more business as GST is getting streamlined and the industry is now accepting the changes and overcoming initial setbacks.”

The company has two manufacturing facilities in Pune and a dedicated R&D centre and lab for developing customized solutions, where printers can experience and test the products. Apart from the wide format operations, the company also manufactures solutions for coding and marking based upon the application.

Speaking about the turnout at Media Expo 2018, he said, “We are happy with the footfall this year. We received great footfall at our stand, especially during the last two days. We found a lot of interested printers seeking for our UVision. There were also many queries for our solvent printers. This clearly shows that the solvent printing segment will be around for some time.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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