Indian Printer and Publisher celebrates 40 years

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Indian

Historic meeting at the Tata Institute of Fundamental Research in South Bombay on 30 July 1979 to discuss the use of computers for implementing Indian scripts for typesetting and other applications. Amongst those attending and shown in the photograph are LS Wakankar, Naresh Khanna, K Panchanathan, Gopal Krishna Modi,  Bhatt and GVK Reddy. Others taking part but not shown in this photo included Drs. Narasimhan, Havanur, LS Mudur, Piyush Ghosh and RK Joshi. 

Since Indian Printer and Publisher published its first issue as a monthly technical newsletter in April 1979, the current issue marks forty years of publication and the beginning of our 41st year. It also marks forty years of our ethical consultancy, research and conference business, which has financially supported the publication and which continues to this day with a project that will take place in the coming weeks.

In 2001, we put the consultancy, training, research and conference business under IppStar (which stands for Ipp Services, Training and Research). In January 2007, the publishing part of the company also started Packaging South Asia.

In an era where there was not much business or technical information about our fragmented industry, our magazine and our conferences perhaps brought information and even knowledge to printers who were hungry for information and some connection with the rapid and daunting changes in technology. Although reflecting personal experience and insights, our information was not personal – to a large extent it was general but tried to look at new technology through the filter of an industry with many local constraints. Fortunately, our print industry exists in a very rapidly growing economy and in a society that values education and is fiercely interested in politics.

Coincidently, digital technology and offset printing have been enablers for our society and industry. A common thread of technology evolution runs from computer-aided typesetters, to PostScript which enabled output in languages and scripts, digital color scanners and photography, digital proofers and presses, right to the internet which enables web-to-print and the simultaneity of newspaper pages and the internet of things where presses talk to folding machines and smart phones and maintenance engineers in the cloud.

Today, we have an industry in which highly educated fiber optics, robotics and print engineers and management graduates have inherited printing businesses that they run with great aplomb and guide into the future. They are a credit to the print pioneers who have educated them widely without fear of their migration to other fields and who have also built an industry which offers them opportunity and growth.

Happily the new generation of print business persons are very sure of themselves. Their education, financial security and familiarity with new technology allows them a very personal and immediate relationship to business information and technical knowledge. The shrinking world has literally played into their hands.

For us as B2B publishers and ethical consultants and researchers, the opportunity is there to leverage our experience, learn some new tricks and grow for another 40 years. However, this growth will depend on the young professionals that we are able to attract and who are able to take ownership of the opportunities as well as the need to adapt to a new information order and a changing marketplace.

Over the years we have asked for help from many and most have given it instantly although there were some memorable conversations over the years with those who asked what was in it for them. We thank the countless individuals and companies that have helped us over the years. For us this has never been a sunset industry and we look forward to the challenges ahead.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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