Venkataramana Graphics shows Infiniti spot UV machine

Venkataramana Graphics shows Infiniti spot UV machine
BV Krishna Prasad

At the recently concluded Pamex 2017 show, Hyderabad-based Venkataramana Graphics displayed two products aimed at the commercial printing and photo segment. A leading dealer of graphic arts equipment, the company represents some highly popular brands in the industry.

The Infiniti spot UV enhancement machine inkjets spot UV coatings on a variety of media such as wood, glass, metal sheets, paper, PVC, and ceramic tiles. It can print on media with maximum thickness of 100 mm and has a maximum print width of 1200 mm x 1000 mm. “It is meant for commercial printing as well as photo segments. This machine has been shown for the first time in India at Pamex and has already been sold to a customer in Hyderabad who is in the photo business,” said BV Krishna Prasad, managing director, Venkataramana Graphics.

Receiving many good queries for the Infinti Spot UV machine during the show, Prasad has set a target of selling more than ten machines in the coming year. Also on display was a CtCP by Amsky, which attracted strong visitor interest. Prasad said that Pamex was overall a very good show. “The first day was a bit slow but then the footfall picked up. We got many enquiries as well,” he confirmed.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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