HP wins five-year Shutterfly deal

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HP wins five-year Shutterfly deal

HP Inc. recently announced a historic deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 digital presses and naming HP as its  preferred  digital press provider as they expand their lead as the world’s leading digital print service provider. The announcement comes just a year after Shutterfly acquired a first phase of 25 HP Indigo 12000 digital presses, making its combined order the largest deal by far for HP Indigo. 
 
“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, president, imaging and printing business, HP. “We are seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”
 
Shutterfly will use its new fleet of digital presses to produce a range of high-quality, personalized  products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format  HP Indigo 12000 digital press enables production of these products through offset matching digital color with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications.  The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.
 
The deal also marks the biggest-ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor.
 
“At Shutterfly, our mission is to help people share life’s joy.  Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, senior vice president, chief operations officer, Shutterfly. “HP Indigo digital presses set the industry standard for quality, and after our successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet.  Through this initiative we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our happiness guarantee.”

Shutterfly will also use HP PrintOS capabilities for its full HP Indigo fleet to seamlessly harness and print its products.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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