The Rosette Imprint powered by PitStop and Epson digital press

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The Rosette Imprint powered by PitStop and Epson digital press

Established in 2010, Mumbai-based The Rosette Imprint recently upgraded its PitStop software and installed an Epson digital press. The Rosette Imprint provides a range of personalized products and prints of over 9,000 designs on products such as bags, pouches, tiffin boxes, mobile covers and more.  

Anuj Agrawal, proprietor of the firm, says, “We started off by providing digital proofs to publishing houses and soon went on to become an on-demand print service provider for specific products, which are now expanded to over 300 products for school-going children.”

The Rosette Imprint has also partnered with Shree Book Centre. The book printing jobs of Shree Book Centre are handed over to different printers based in Western and Southern India. Agrawal oversees the in-house publishing department and printers that do the job work. Earlier, the print-ready files were sent to printers and Agrawal would have to face much difficulty owing to errors and delays in jobs. “Even after coordinating with printers for months, we never had the correct file.. After using the PitStop, our time has reduced from two months to a week,” he says.

PitStop helps in precise color handling, minimizing the file size and various other functions. A rendering engine is added that allows full ink coverage check, including transparencies and overprinted object. With the minimum file size feature, the unused data from a print-ready file can be removed. For instance, for a 16-page of 1 GB file, it becomes heavy as it stores color information. In case black color is used by combining CMYK, it is replaced using a single color black. This reduces the file size and leads to faster processing. Shree Book Centre manages editorial content and images using Adobe products and checks the file in PitStop for any errors before sharing it with the printer.

Agrawal feels if PitStop can be used as a standard module or if users can change the configuration depending on usage, it helps to enhance the color, outlines, text matter and result. To drastically reduce the repetitive step for the approval of color, Agrawal also installed an Epson WF R8591 digital press supported by Oris color management software.

“Earlier, we were printing proofs on a 23 x 36 inch Epson 7880 printer. Although it yielded good resolution, it consumed an hour to produce six sheets. The newly installed Epson press takes only A3 sheets and prints 24 sheets in a couple of minutes, so the work we used to do in an hour is accomplished in minutes. Although the new machine is a 4-color printer, any color output can be managed using Oris software,” he states. Oris takes the color input values from a print-ready file and balances the gray to produce a smoother print as well as control the ink on the paper.

Different profiles for every substrate including art paper, art card, maplitho and others are fed into the software to get the print result upon the substrate. “Once the file is generated, we check the colors on the substrate. Our print service providers find it easy to work with our error-free files. As per the existing workload, we need a high-end digital press, but we can comfortably manage our jobs using the existent system,” Agrawal concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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