France to participate as Guest of Honour

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France to participate as Guest of Honour
Juergen Boos

Frankfurter Buchmesse, which will be held from 11-15 October 2017, will see 134 authors and artists from France, the French-speaking region of Switzerland, Belgium, Luxembourg, Canada, Africa, Asia and the Maghreb present their work.

Wajdi Mouawad is expected as literary speaker at the opening of the Book Fair on 10 October 2017. The author, actor and dramaturge of Lebanese origin is currently director of the Théâtre national de la Colline in Paris.

“With the presence at the Frankfurter Buchmesse of well over a hundred French-language authors and with hundreds of cultural events at and beyond the Book Fair, ‘Francfort en français’ stands as a symbol of a new upturn in the relationship between France and Germany and conveys a very powerful movement towards a more harmonious Europe,” says Paul de Sinety, chairman of France’s participation as Guest of Honour.

France’s participation as Guest of Honour will be accompanied by an impressive list of translations: 130 publishers from Germany, Austria and Switzerland are translating 473 novels, works of nonfiction, children’s and young adult books and graphic novels to German (effective June 2017).

“At a time when Europe is under increasing political pressure and there are deep rifts within its population, France’s presence at the Frankfurter Buchmesse is helping to consolidate the close ties between Germany and France. At the same time, it creates a vibrant cultural space that reaches far beyond geographical borders. In a few weeks, we will see authors in Frankfurt who are grappling with their (adopted) homeland, questioning and reinventing France’s image in the world and doing away with prejudices and clichés. And this irrespective of whether they were born in France, or have adopted French as their langue de préférence  for professional, political or personal reasons,” says Juergen Boos, director of the Frankfurter Buchmesse.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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