France to participate as Guest of Honour

France to participate as Guest of Honour
Juergen Boos

Frankfurter Buchmesse, which will be held from 11-15 October 2017, will see 134 authors and artists from France, the French-speaking region of Switzerland, Belgium, Luxembourg, Canada, Africa, Asia and the Maghreb present their work.

Wajdi Mouawad is expected as literary speaker at the opening of the Book Fair on 10 October 2017. The author, actor and dramaturge of Lebanese origin is currently director of the Théâtre national de la Colline in Paris.

“With the presence at the Frankfurter Buchmesse of well over a hundred French-language authors and with hundreds of cultural events at and beyond the Book Fair, ‘Francfort en français’ stands as a symbol of a new upturn in the relationship between France and Germany and conveys a very powerful movement towards a more harmonious Europe,” says Paul de Sinety, chairman of France’s participation as Guest of Honour.

France’s participation as Guest of Honour will be accompanied by an impressive list of translations: 130 publishers from Germany, Austria and Switzerland are translating 473 novels, works of nonfiction, children’s and young adult books and graphic novels to German (effective June 2017).

“At a time when Europe is under increasing political pressure and there are deep rifts within its population, France’s presence at the Frankfurter Buchmesse is helping to consolidate the close ties between Germany and France. At the same time, it creates a vibrant cultural space that reaches far beyond geographical borders. In a few weeks, we will see authors in Frankfurt who are grappling with their (adopted) homeland, questioning and reinventing France’s image in the world and doing away with prejudices and clichés. And this irrespective of whether they were born in France, or have adopted French as their langue de préférence  for professional, political or personal reasons,” says Juergen Boos, director of the Frankfurter Buchmesse.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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