During China Print trade fair in Beijing, 9-13 May 2017, Heidelberg will exhibit innovative packaging and commercial printing solutions under the motto “Simply Smart,” for visitors from China and other Asia Pacific regions, showing itself the most reliable partner of the print media industry for the current digital era. “For Heidelberg, ‘Simply Smart’ is more than just a motto. It is the principle we apply to the development of solutions designed to make handling processes and technologies as easy as possible. It is how we imagine the intelligent, highly automated print shop of the future,” said Rene Ludvigsen, regional head of Heidelberg Asia.
Heidelberg will put forward the concepts including “Smart Print Shop,” “Smart Service” and “Smart Collaboration” during China Print this year. “Smart Services” from Heidelberg safeguard the smooth running of a print shop round the clock. Heidelberg service offerings and consumables enable customers to boost their machines’ availability and productivity. With “Smart Services”, customers can get faster and more efficient technical support, get problems solved even before it causes machine stoppage and get parts replaced during a scheduled service.
“Smart collaboration” stands for innovative approaches to cooperation. New digital approaches are developed as part of the collaboration between Heidelberg and customers. The use of e-commerce is an example – through the new Heidelberg China Online Shop. Ludvigsen added, “We have to deal quickly with the fusion of the digital world and the world of printing industry. The Industry 4.0 is more than just a phrase, but a confluence of trends and technologies promises to reshape the way things are made. Our exhibition of the industry’s digitized future under “Simply Smart” will take our industry into a new digital era, and I’m confident this will help our customers for a successful transformation.”
Benny Huang, head of Heidelberg China, explained, “The focus is no longer simply on equipment, but far more on the integrated overall process and all the requisite components. What benefits we offer our customers are always our key consideration, because our own success depends on that of our customers. Our customers expect us to deliver added value and enhanced business opportunities, and we are actively helping them make the transformation to a digitized future. ‘Simply Smart’ will certainly become a signpost for the future of our industry.”
