The London Book Fair 2017

Landmark launches, six-figure deals and book boom, with market up by 6%

483
Book
L–R: Alicia Liu, Fan Xiaohong and Michaelle Zhao talking about accessing the publishing market in China

The London Book Fair (LBF) closed the 2017 edition on a high note, with a raft of six-figure deals across the week, a buoyant atmosphere, and attendees describing the fair as “upbeat” and “positive”. Over 130 countries were represented at the 46th fair, with this year’s international VIP line-up including David Nicholls, Gurinder Chadha, Amit Chaudhuri, Ayobami Adebayo, Anita Anand, Rosanna Ley, CL Taylor and LBF founder Lionel Leventhal, who celebrated his 80th birthday at the fair. 

Landmark launches 

There were a number of major author and publisher announcements at this year’s fair. HarperCollins Children’s Books announced a new collaboration from LBF Author of the Day Michael Morpurgo and critically acclaimed illustrator Emma Chichester Clark to create TOTO: The Dog-Gone Amazing Story of the Wizard of Oz. Stanley Johnson gave a sneak peek into his upcoming Brexit thriller, Kompromat, published by Oneworld Publications. 

Hot topic – Brexit 

Brexit and its potential impact on the publishing and wider creative industries was one of the most talked about topics at the fair. A weaker pound also saw more American and European publishers scouting for UK content.

Top deals at LBF 2017 

Big deals, six-figure sums and cross-media rights sales were the order of the day at LBF 2017. Ex-Pulp frontman, Jarvis’s book on creativity was signed up by Jonathan Cape at a six-figure deal. Faber bought ‘90s drum and base legend and cultural icon, Goldie’s memoir. Little, Brown signed Suede Frontman, Brett Anderson’s memoir. HarperCollins signed a six-figure deal with Lionel Shriver for her short story collection, Property. UK rights for the book behind Oscar-nominated French film, Elle, were bought by Oneworld. Orion Fiction snapped up Libby Page’s The Lido for a six-figure sum. Harper NonFiction also snapped up NHS GP, Dr Rupy Aujla’s debut cookbook, The Doctor’s Kitchen.

Spotlight on India 

In celebration of the UK-India Year of Culture, and to mark the 70th anniversary of India’s Independence, LBF hosted a Spotlight on India at the fair. Renowned authors like Amit Chaudhuri, Gurinder Chadha, Anita Anand, Shrabani Basu, and others participated in the event.

Focus on Poland market 

Polish writing was at the heart of the LBF this year. With Poland featured as the Market Focus country, 12 of Poland’s most prominent and talented contemporary writers discussed themes such as crime writing in Poland, poetry in translation, equal opportunities in writing and reportage. The Professional Programme provided an insight into the Polish publishing industry, highlighting business opportunities there.

LBF market focus 2018 Baltic countries launched

The LBF, and its UK partners the British Council and the Publishers Association marked the official launch of Market Focus Baltic Countries 2018 with a special event and handover ceremony at LBF.  

Nielsen reports ‘book boom’ at Quantum Conference

At Quantum Conference during the fair, Nielsen’s Books & Consumers annual survey reported that 2016 was a strong year for printed books in particular, with spending up by 7% and young generations of consumers fuelling the growth. 

International excellence awards and Wellcome book prize shortlist

Paris’ Shakespeare and Company was crowned Bookstore of the Year while the Arab world led the field with the highest number of award wins. The shortlist for the 2017 prize was unveiled on the first day of the fair by this year’s judging panel, recognizing exceptional works of fiction and non-fiction that engage with the topics of health and medicine. 

Author HQ 

As ever, it was standing room only at Author HQ throughout the fair. The packed line-up concluded with the now firmly established Write Stuff competition, where six authors pitch to a panel of agents.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here