At All in Print China 2016, Holostik India will be present at Hall N2 Stand B359. One of the largest manufacturers of security holograms in the world in terms production volume, the company has more than 50% market share in India. Along with security label products, Holostik also has integrated IT solutions in its portfolio.
“In the traditional printing, label or packaging industry, you don’t really educate customers in terms of differentiating between original and fake products. As a company, our core strength is holography and integrating security elements in printing. One of the reasons for us to migrate from a product company to a solution company is because solutions are probably the only way through which we can educate our end customers at the retail sales point to differentiate whether they are buying an original or a duplicate product. And we do that in different ways— we have our in-house IT division in place,” says Shobhit Kumar Gupta, president of Holostik India.
The track-and-trace solution can help in keeping an eye on the movement of products—factory to warehouse and further from warehouse to distributor and retailer—and trace the product till it is sold in the market. According to the company, the solution is fully customizable which does not require a high-end server. It is not limited to the manufacturer and can be extended for end-consumer level for checking the authenticity of products at retail outlets.
Authentication solutions
Holostik has developed various covert and overt features in holography and printing to protect products from counterfeiting. The company has also incorporated security features in its products like mirror strips, raster features, holographic scratch, security inks (forensic inks, colorchanging and heat-sensitive inks).
Authentication devices
Along with its products to check the hidden security features, Holostik also supplies devices such as raster films, microscope, UV lights, magnifying glass, conductivity testers and handheld terminals for reading barcodes.
Higher-level authentication solutions
Taggant and Talking pen are some of the unique solutions from Holostik which will be displayed at All in Print China. Taggant is a secure system allowing instant authenticity inspection with a portable reader. Taggant is not a holographic feature, but a special covert coating inside the hologram which cannot be replicated or detected by any device except the unique taggant reader from Holostik. Talking pen is also an electro-optic sensing technology as well as a special coating and can be detected with a special pen which responds about authenticity with an audio note when kept on a hologram with the special coating inside and confirms that it is genuine. These coatings cannot be detected or replicated without special devices from Holostik.
Latest developments
Other products that will be displayed at the event are selfadhesive holographic scratch for faster applications over scratch cards; mirror strips with micro text; international food grade standards approved pouches with holography; shrink sleeves with full and partial spot holography; chameleongram, which is a color changing hologram with a combination of holography and printing; special holographic labels for the lubricant industry with unique creative designs and printings; and, induction sealing liners and wads with printing on inside and outside layers for more security, inventory management and attractive appearance.
