In September 2015 Impressed Druk en Print, based between the Hague and Rotterdam in the Netherlands, invested in the Jet Press 720S B2 inkjet digital press to improve the profitability and turnaround times for its short-run print. Established 20 years ago, Impressed is a commercial printer employing 21 staff and has a turnover of 3.7 million Euros. Until recently, it based all its print production around two Heidelberg offset presses. However, the trend of ever-decreasing run lengths led it to start investigating the possibility of investing in a digital press.
Bas Gravesteijn, director of Impressed Druk en Print explains, “With 30% of our run lengths now less than 700, 40% between 700 and 1500, and 30% over 1500, it was clear we could improve the efficiency and profitability of our shorter run work by investing in the Fujifilm Jet Press 720S. In the four months since the installation we have already seen the press play a leading role in helping us to improve our short-run print capability, as well as generating a range of new business opportunities. The full color gamut and high quality produced by the Jet Press 720S is really impressing our customers, many of whom are design and advertising agencies for whom the highest quality is critical. The ability of the press to print on a wide variety of both coated and uncoated paper is also a major advantage and gives us flexibility in terms of what we can offer our customers.”
“The Jet Press 720S has also given us the opportunity to move into new markets,” says Sandra Haket, co-owner of Impressed. “It’s a machine designed to deliver short-runs profitably, and allows us to offer a range of print products that will lead the market, rather than just following. Fujifilm’s commitment to its customers and its desire to ensure we realize maximum return from our investment has also given us confidence in what we believe will be a long and mutually beneficial relationship.”
Gravesteijn says the company is now producing a huge range of products from desktop calendars to brochures at run lengths and a level of quality that would not have been possible previously. “We’re also seeing a growing demand for personalized direct marketing materials, and the Jet Press 720S provides us with the added flexibility we need to meet this demand.”
