Goss International has completed a press enhancement project with Innotech involving the installation of full-color panorama gatefold capabilities for The New York Times. The new formats allow the publisher to offer advertisers innovative placement opportunities to create maximum impact. Completed in a tight schedule of around 20 weeks from initial order to the first test run, the project involved retrofitting each of the two existing Goss Colorliner press lines with a custom-configured Innotech Panorama Gatefold System.
According to Dan Picco, regional sales manager at Goss, the project called on the full and combined expertise of all parties involved. “Obviously, for a publisher operating on the scale of The New York Times, there is no time to lose and there can be no disruption to ongoing daily production. We had to establish failsafe processes from the outset and make sure we achieved the highest level of teamwork.
The fact that The New York Times is already enjoying the benefit of the new capabilities testifies to our joint success.”
The gatefold system now running at The New York Times enables the Goss Colorliner presses to produce an additional four-page wide centerfold or a separate eight-page pull-out section, up to a maximum format of 48 x 22 inches (1,219 x 559 mm.) In addition, it is possible to make smaller gatefolds or coupon folds at one or both edges for special promotions providing new display areas for advertisers. It is also possible to make gatefolds in the cover page or have the gate folded section as a wrap around the main section.
The new capabilities have already been used to maximum effect by select advertisers in The New York Times. Vinod Kapoor, president at Innotech concludes, “Goss and Innotech engineered a solution that gave The New York Times ultimate flexibility with regard to the positioning of specialized sections within the newspaper, without the need to purchase a new press.”
