Kandivli-based Lettershop India in Mumbai has installed the Konica Minolta AccurioShine 3600 powered by MGI technology, marking its entry into digital embellishment and signalling a shift towards premium, value-added print applications.
According to Kapil Shah, director of Lettershop India, the decision was unplanned but decisive. “We had no intention of buying such a high-end machine that day, but once we saw what it could do, it became difficult to walk away,” he said, recalling a visit to the Pamex trade show where the idea first took shape.
Founded in 1999 with a single vinyl cutting machine, Lettershop India has grown through a series of incremental expansions. Initially dependent on exhibition-related work across Maharashtra and Delhi-NCR, the company transitioned to servicing corporate clients, a move that brought greater stability and consistency to its operations.
Shah’s brother, Kartik, who handles marketing, said the company’s early reputation was built on tackling complex assignments. “One of our defining projects involved signage with more than twenty colours using vinyl cut-pasting. While others struggled with large samples, we delivered a precise prototype where no colour overlapped,” he explained, adding that such capabilities helped position the firm as a specialist in challenging jobs.
The company diversified into large-format digital printing in the early 2000s and added offset printing by 2005 to offer a one-stop solution. It expanded into displays and signage just before the pandemic and entered the small format digital segment in 2021 with a used Konica Minolta press and eventually upgraded to C4080. According to Shah this phased approach enabled the company to test market demand before committing to high-end investments.
“We always test new technology on ourselves first. The first book we printed using the MGI system was for my daughter’s twenty-fifth birthday. It allowed us to understand the machine before offering it commercially,” he said.
The addition of the AccurioShine 3600 is expected to strengthen Lettershop’s offering for corporate, luxury, and event clients seeking short-run, premium print with tactile finishes such as UV and foiling. Kartik noted that demand for such applications is increasing. “There is a clear shift towards premiumization. Clients want finishes that stand out, and this technology allows us to deliver that in shorter runs,” he said.
Operating from an 8,000-sqft facility in Charkop Industrial Estate, Kandivali West, the company employs 45 people and reports annual growth of around 20%. It produces about 200 prints daily along with 7,000 to 8,000 sqft of large format output.
Shah attributed part of the company’s growth to its long-standing association with Konica Minolta. “Reliability and access to senior management make a difference. When you know support is available and downtime will be minimal, it builds confidence,” he said.
Despite the latest investment, Shah maintains a grounded approach to business. “You do not need an MBA to build a company. You need to start, stay consistent, and maintain standards,” he concludes.
