Gurugram-based Publive, an AI-powered Digital Experience Platform (DXP) transforming digital content operations, announced the appointment of Rajat Makkar as business head.
Makkar brings over 18 years of experience spanning broadcast, digital, and branded content ecosystems. He has played a pivotal role in building monetization models, scaling regional markets, and driving revenue strategy across India’s dynamic media landscape. His prior leadership stints include organizations such as Goldmines Telefilms, Enter10, Pocket Aces, Sony Pictures Networks, Radio Mirchi, and HISTORY TV18, where he launched and monetized properties across formats and platforms.
In his new role at Publive, Makkar will lead revenue strategy and business expansion, focusing on unlocking new monetisation opportunities for clients and scaling the company’s advertising sales vertical. His deep market insight and cross-format experience will be integral to shaping Publive’s next phase of scale and strategic partnerships.
Manavdeep Singh, founder and CEO of Publive said, “We’re excited to have Rajat join our leadership team. His strategic thinking, deep industry experience, and sharp commercial acumen come at a crucial time as we scale our offerings for publishers and brands alike. Rajat will play a key role in driving innovation and monetisation across our platform.”
Makkar added, “The opportunity to build value at the intersection of content, technology, and monetisation is what excites me most about joining Publive. The platform’s vision and momentum are unmatched in the market, and I’m thrilled to be part of this journey as we shape the future of digital publishing together.”
Exciting to see Rajat Makkar take on the role of business head at Publive. It’ll be interesting to watch how his leadership influences the company’s revenue strategy in the digital content space.