Printers in Asia Pacific including Japan are selecting high-end digital presses for improved efficiencies as digital print increasingly encroaches on the territories of older technologies. “As the industry transitions to low-volume jobs that require greater customization, printing companies are now having to take a hard look at their technology and how it can accommodate this demand as well as a broader range of applications,” says Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan.
Within a year of its launch, the B-2 format HP Indigo 10000 has more than 80 installations in 24 countries. CangNan Yafeng Artware, aiming to be the top printer in China’s Zhejiang province recently installed the Indigo 10000 to fuel its aggressive growth plans and meet increasing demand from customers for multiple short runs, print-on-demand work and color proofing services. Similarly, Japan- based Komatsu General Printing added the HP Indigo 10000 to offer its
customers promotional material with full color variable data printing at offset quality.
Printography Systems, a commercial printer based in Mumbai with an HP Indigo 5600 printed a total of 14 million election photo identity cards (EPICs) and other plastic cards within a span of just four months. The company plans to expand into niche, untapped printing markets in the country. “We needed a versatile printer that could print on a variety of substrates without any hindrance, and our search brought us to the HP Indigo 5600 digital press. The HP Indigo technology has exceeded our expectations by delivering high- volume results with consistent quality in shorter turnaround times,” said Girish Shah, managing director, Printography Systems. “We are now using the digital press to execute several other national and state level projects that require printing on special substrates. The digital press has indeed opened new opportunities for our business and has encouraged us to expand our horizon to many more
niche markets in the country.”
Strong growth towards digital can also be seen in South East Asia with printing companies across different segments investing in digital presses. For instance, Bintang Sempurna, a one-stop print service provider in Indonesia, installed an HP Indigo 7000 to double its commercial printing capacity while maintaining the offset quality that its customers demand. In the Philippines, Topbest Printing Corporation, a label and packaging printer purchased its second Indigo WS6600 digital press to accommodate the increase in short run print jobs coming from small and medium size businesses, as well as to. maintain its competitive pricing.
