Vipul Organics, a leading specialty chemicals company in the pigments and dyes segment, has bagged an order from Tamil Nadu News Print and Paper Limited(TNPL) to supply blue and violet pigment dyes worth Rs. 7.15 crore.
Paper dyes is a new category of business that Vipul Organics ventured into in 2022, after spending 18 months on product innovation. SunPulp dispersions and SunDirect dyes are a result of the R&D into the segment and have been appreciated by the industry.
In addition, at Paperex 2023, Vipul Organics launched the SunIonic range of modified basic dyes / cationic dyes developed specially for paper customers that have size press as well as a series of colorants that can replace the traditional dyes in paper coating applications.
“Within two years, we have become the preferred colorant suppliers to the paper industry. It is exciting to be able to meet the requirements of the industry and be known for our innovative, high-quality products for the industry,” says Mihir V Shah, executive director, of Vipul Organics.
“This order is an endorsement of the quality of our products developed for the paper industry. We are on course to meet our target of Rs. 50 crore from this sector over the next three years. We received a strong positive response to our offering for the paper industry through participation in B2B shows of the industry. We have been busy converting our trial orders to full orders,” he says.
In India, the dyes and pigments segment is expected to witness high growth in the paper sector due to the expanding packaging and printing industries.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.