As a step towards marking a greater presence in the North American market, Noida-based BOPP major Max Speciality Films Limited promoted a range of solutions at the Pack Expo International, held in Chicago from 6–9 November 2016, for the first time. The company was present at stand E 10240 Lower Lakeside Center at the McCormik Place, North America’s largest convention centre.
“We were confined till Europe. Now with uncertainties facing the European economy due to various factors, we decided to seriously look at the American market. The US is a discerning market where there is great scope for speciality films,” says GVSR Mohan, head – international sales, Max Speciality Films. “US economy is as big as the whole of Europe put together so it a very significant market.”
Currently, Max has a very limited presence in the speciality films segment however, it has some footprint in the thermal lamination segment in the US. According to Mohan, the move to focus on the US market makes sense as Max’s future expansion is completely oriented towards speciality films. “We are very optimistic about US speciality films demand and we are looking to present ourselves as a niche player in this market,” he adds.
Assessing the US market, he says that food packaging and labels are the most attractive sectors for the company. “We are looking to develop some infrastructure to cater to this market. What kind of infrastructure it would be is yet to be decided. But we are seriously looking to providing top quality service to the customers here. We are confident that we will compete effectively in the US market as we are focusing on the niche speciality films market. Also, we would look to deal with big brands and convertors.”
Finally, commenting on what one needs to get right in order to succeed in a developed market like the US, Mohan says that one should have the right infrastructure in place, with the right validation process and smooth logistics.
