With an explosion of digital channels and mass adoption of smartphones, publishers need to produce and distribute their editorial and advertiser content across several channels quickly and efficiently. As if this isn’t enough of a challenge, publishers then need to ensure that their content is designed right for each and every channel and then measure how the content is performing and continuously optimize this content to capture more audience and better monetize their work.
Express KCS has been helping publishers in the US and UK design and produce advertising content for over ten years now. In the last few years this premedia company has also helped publishers in the West with native advertising, editorial and advertising campaign analytics – with a view towards using the analytics to increase advertising sales.
In this one-day workshop Tariq Husain, the CEO of Express KCS, will cover integrated agile digital, print and native advertising content production workflows. He will also cover how you can use such workflows to further bolster your editorial content and digital ad campaigns. He’ll show you the tools you can use to measure the performance of editorial content and advertising campaigns and how you can use all the data and analytics to optimize these campaigns with the aim of increasing your advertising sales.
- The workshop programme Â
- Integrated content design and content production workflows
- Setting up editorial and advertising analyticsÂ
- Using analytics to increase your audience and advertising campaign performance
- Q&A and an open discussion on how all this can be applied in your organization
The workshop is targetting an audience of senior executives from advertising sales, advertising operations; executives from publisher’s brand studios; IT executives responsible for ad workflow, big data and analytics systems; and senior executives from digital newsrooms. The full-day workshop to be held at a 5-star hotel in Noida is priced at Rs 2,500 plus service tax.Â
For more details and to register please contact harmandeep@ippstar. org or visit www.ippstar.org
