At drupa 2016, Holostik India will be present at Hall 3 Stand E16. One of the largest manufacturers of security holograms in the world in terms of volume of production, the company has more than 50% marketshare in India. Along with security label products, now Holostik has also integrated IT solutions – track and trace – an IT-based supply chain management solution to its portfolio. “In the traditional printing, label or packaging industry, wherein you are supplying labels for just the packaging aspect, you don’t really educate the customers in terms of differentiating between original and fake products. As a company, our core strength is holography and integrating security elementsin the printing we do. One of the reasonsfor us to migrate from a product company to a solution company is because solutions are probably the only way through which we can educate end customers at the retail sales point to differentiate whether he or she is buying an original product or a duplicate product.And we do that in different ways – we have our own in-house IT division in place,” says Shobhit Kumar Gupta, president of Holostik India.
This year Holostik will be present at drupa on a 30 square metre stand – bigger than the last time. “We actually wanted an even bigger space,” says Gupta. The company will showcase its range of existing and new products and developments, and security solutions – holography, printing, packaging, and track and trace authentication solutions.
Other products that will be displayed at drupa are self-adhesive holographic scratch for extremely fast applications over scratch cards; mirror strips with micro text; international food grade standards approved pouches with holography; shrink sleeves with full and partial spot holography; chameleongram, which is a color changing hologram with a combination of holography and printing creating a unique gradient effect; special holographic labels for the lubricant industry with unique creative designs and printings; and, induction sealing liners and wads with printing on inside and outside layers for more security, inventory management and more attractive appearance.
