Amuch bigger Mumbai edition of Media Expo kicked off on 15 January 2016 with the event being inaugurated by Ragesh Bhatia, director, Point of Purchase Advertising International (POPAI) India. The three-day event was organized by Messe Frankfurt India, which acquired the show last year. Messe Frankfurt India and POPAI India have now joined hands to create a specialized ‘Marketing at Retail’ zone where some of the leading brands displayed awardwinning concepts and best practices.
“The whole point of purchase (PoP) segment was missing at the earlier Media Expo shows despite the fact that PoP is a huge segment in India. We are excited about cooperating with POPAI India, and are positive that our association with them will go a long way in enabling PoP and retail marketers to broaden their perspective on progressive retail displays and in-store marketing tools that can improve customer experiences,” said Raj Manek, executive director and board member of Messe Frankfurt Asia Holding. “Here in Mumbai this segment is small because this is the first Media Expo after the tie-up. The Delhi Media Expo which will take place in September will see a much bigger representation from the PoP segment as we will have some time to plan things out.”
Speaking of the Media Expo Mumbai 2016, Manek said that a total of 104 companies were present this time, an increase over the last edition. In terms of the floor area too there has been a 34% increase. “Our aim is now to make the Mumbai show as big and as successful as the Delhi show. There is no reason why the Mumbai edition of Media Expo should be smaller than the Delhi one because Mumbai is a huge market with huge potential. I am sure this show will evolve and look very different in a few years from now,” Manek stated.
The first day of the Mumbai Media Expo saw product launches from leading brands. Colorjet announced the company’s extension towards a soft signage product line with the launch of Softjet Plus, a 2.5 metre soft signage printer that can print directly on fabrics, optimized for replacement of PVC-based media. The company also launched its Polo Turbo high speed industrial grade solvent printer at the exhibition. Moreover, Roland DG’s brand new printer designed for high volume, intense production, the SOLJET EJ-640, was launched. Also on display was VersaEXPRESS RF-640A, offering affordable and adaptable 4- color printing. From the HP stable, the Latex 3100 printer was being showcased for the first time in a trade show in the country.
