Two Sides, the global not-for-profit initiative promoting the sustainable attributes of print, paper and paper-based packaging, has launched its redesigned website and communications platform, www.twosides.info, introducing exclusive member resources, a dedicated members’ portal and expanded multilingual content.
The new platform marks a significant step forward in Two Sides’ commitment to supporting its members and making trusted environmental information more accessible across Europe.
A key development is the introduction of a dedicated members’ portal, providing easy access to an extensive library of research, publications and campaign materials. Members will benefit from exclusive downloads of the popular Myths & Facts and Packaging Facts booklets, Fact Sheets, Insights and ready-to-use social media assets.
All resources have also undergone a comprehensive review and update, ensuring members have access to the latest available environmental facts, research and industry statistics. While the information contained within the booklets will remain freely available on the website, downloadable publications and supporting materials will be exclusive to members.
“One of our key priorities has been to strengthen the value we provide to Two Sides members,” said Josh Birch, Managing Director of Two Sides. “Our members regularly use our research and resources to support conversations with customers and communicate the sustainability of their products. By updating our materials and bringing everything together in one place, we’re making it easier for members to access the latest facts and put them to practical use.”
The website also introduces a Members Directory, showcasing supporting organisations through company profiles, logos and website links, providing additional visibility for members and highlighting the breadth of the industry working together.
Expanding across Europe
Previously operating through separate country-specific websites, Two Sides has consolidated its European content under one central address, www.twosides.info, creating a more consistent and accessible experience.
Alongside the existing languages of English, French, German, Italian, Portuguese and Swedish, the website now includes Czech, Finnish, Norwegian, Polish and Spanish, bringing the total to 11 European languages.
“Two Sides has always been about providing the industry with a strong, collective voice backed by credible evidence,” added Birch. “The new website builds on that mission, giving our members better tools and greater visibility, while helping us communicate the facts about print, paper and paper-based packaging to a much wider European audience.”
Following the launch of the redesigned Love Paper website earlier this year, the new Two Sides platform completes a significant refresh of the organisation’s digital presence, strengthening communications with both industry and consumer audiences.
