Ad space in print media drops 6% in Q1 2019

Auto sector remains the dominant advertiser

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Maruti Suzuki with 2% print advertisement share was among the top three print advertisers from the auto sector.
Maruti Suzuki with 2% print advertisement share was among the top three print advertisers from the auto sector.

Advertisement space in print media during Q1 2019 (January-March) dropped 6% compared to Q1 2018, according to the latest TAM AdEx India, a division of TAM Media Research, report. The number of advertisers has also seen a decline in Q1 2019.

According to the report, during Q1 2019, 71,265 advertisers advertised in print media compared to 74,693 in Q1 2018. The number of brands advertising was 85,611 in Q1 2019, lower than 90,009 seen in Q1 2018. The number of categories has also dropped to 657 in Q1 2019 from 678 in Q1 2018, according to the Tam Adex India report.

The top three categories contributed 17% share of overall advertising in print in Q1 2019. Cars, two-wheelers and hospitals/clinics were the top three categories with 7%, 5% and 5% share, respectively. In Q1 2018 also the top three contributed 17% share of overall advertising in print. In Q1 2018, top three categories were two-wheelers, cars and real estate with 7%, 6% and 4% share, respectively.

Top three advertisers in the print media were from the auto sector. Maruti Suzuki with 2% share was at the top, followed by Honda India in the second and Mahindra & Mahindra in the third spot, both with 1% share each. In Q1 2018, Honda was the top advertiser with 3% share, while Maruti and Hero were in the second and third spots respectively with 2% share each.

There were some new brands who appeared in an advertisement in the Q1 2019. The top five new brands were Bajaj Pulsar Neon Edition, Mahindra XUV 300, Hyundai Santro, MX Player and TVS Radeon.

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Shardul Sharma
Correspondent-Mumbai Shardul has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2011, covering the western regions of India. He has extensively covered variety of verticals in both printing and packaging industries. On personal front, he has keen interest in sports and music.

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