Association of Label Printers and Suppliers (ALPS) and Avery Dennison joined hands to announce and organize for the very first time ‘World Label Day’ on 3 February 2019 during Printpack 2019, marking a historical and significant day for the label industry. The event began by lightening of the lamp ceremony followed by the welcome note by Gururaj Ballarwad, president of ALPS.
During his keynote address, Bhupinder Singh, country sales manager of Avery Dennison India, talked about the reality of label industry business and how innovation is needed to make the industry more sustainable. Giving the example of Joseph Alois Schumpeter, who wanted to become the best capitalist and horse rider in Austria, Singh explained that innovation and entrepreneurship are key to opening up of new prospects in the market and new sources of supply.
His talks included how innovation in terms of management and organizational culture can help the industrial players to achieve commercial success in their business. He emphasized that ideas need to be structured in such a manner that good ideas funnel through, which in turn can be executed with strong focus on oganizational collaboration and will not work at individual level. Strategic partnerships with those who support cutting edge technology is essential. “Innovation starts at the top, it is not easy but possible, it relies on trust, intimacy and collaboration, and create your own culture and remember that customer is not always right but they do sit at the heart of every innovation,” he concluded.
Singh’s address was followed by the speech of Parag Bagade, head of technical marketing of Avery Dennison. Bagade talked on how to eliminate 70% of waste from going to the landfills and recycle it for lower value industrial products. He mentioned that laboratary label studies have shown that matrix waste produced during conversion can be directly sent to the paper mill which will be used to recycle. The studies by Avery Dennison will further give a sizeable estimate of the matrix waste.
The address was followed by the discussion on brand owners perspective and importance of labeling by Rahul bhargava, qualified packaging technologist and packaging consultant and a live Q&A session with the industrial experts.