INMA hosted Global Media Awards on 4 June 2018 at the INMA’s 88th-annual World Congress in Washington, D.C. The awards, produced by the International News Media Association in 1937, witnessed more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.
The 2018 Global Media Awards observed a total of 830 entries from 220 media companies from 39 countries. Participants included newspaper media, magazine media, digital media, television media and radio media.
The association announced 40 first place winners across 20 categories aimed at energising news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. The New York Times’ “Truth is Hard” multi-media campaign bagged the INMA Global Media Awards “Best in Show” in group 1 (global/international category) while ABP India’s “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event” won first place in group 2 (regional level).
HT Media, India was honored with third place in ‘Best Use of an Event to Build a News Brand’ category in group 1. Furthermore, Dainik Bhaskar, India, “Maharashtra Independent Thought Booklet” won second place in ‘Best New Print Product’ in group 1 and ABP, India received an honorable mention in the same category and group. The international panel of jury comprised of 50 executives from 20 countries who selected 195 finalists. Seven companies won multiple first-place awards:
Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, Jagran Prakashan from India, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.
Earl J. Wilkinson, executive director and chief executive officer of INMA commenting on the awards, said, “If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company.”
“This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success — the precise argument happening at INMA member companies,” Wilkinson further explained.