B Srinivasan of Ananda Vikatan to speak at FIPP Congress

FIPP World Media Congress – Las Vegas 12-14 November 2019

0
96
B Srinivasan, managing director, Ananda Vikatan Group
B Srinivasan, managing director, Ananda Vikatan Group

Hear thought-leadership, research and actionable best practice from many of the industry’s leaders. Speakers at the FIPP World Media Congress include: Mia Stellberg, sports psychologist, SK Gaming; Ros Atkins, news presenter and founder of 50:50 Project, BBC; Kate Lewis, chief content officer, Hearst Magazines; Tor Jacobsen, SVP and chief consumer officer, Schibsted; Paula Mageste, media executive, previously of Globo and Abril; David Israel, chief financial officer and chief operating officer, Playboy Enterprises Inc; Tracey Corrigan, chief strategy officer, Dow Jones; Tyler Brûlé, editor in chief, Monocle; Bonnie Kintzer, chief executive officer, Trusted Media Brands; B Srinivasan, managing director, Ananda Vikatan Group, and many more…

The draft agenda is available on https://www.fippcongress.com/full-agenda/. On the second day of the Congress, B Srinivasan, managing director of Chennai-based Ananda Vikatan Group, will be speaking on – ‘Using language as a competitive media advantage.’

Srinivasan (Srini) is the managing director of the 93-year-old Vikatan Group. The third-generation entrepreneur joined his family business when the Vikatan Group was a print-only magazine publisher, in 1990.

Realizing the significance of communities, the advent of personalization, the emergence of TV mediums and the surge of the Internet, Srini spearheaded Vikatan’s diversification through niche magazines, adopted internet publishing in 1997, went pay in 2005 and trending on social media since 2010. He also entered content production for TV in 1998, and during the last two decades produced continuous #1 rated shows in Tamil. Since 2016, the Vikatan Group has created and curated popular event properties and client-led activations.

Today, the Vikatan Group is a diversified media house with 12 magazine titles in Tamil boasting a combined sale of over 50 million magazines, 1 million books, over 2 billion annual page views from 8 million unique readers on the internet and interacting with its 20 million followers on social networks every month.

Having evangelized the ‘digital first’ approach in content creation, curation and publishing at Vikatan Group, he is re-engineering Vikatan’s culture by investing heavily in people, processes and workflows while ensuring that the consumer is kept at the heart of everything that Vikatan stands for, while firmly staying entrenched in Vikatan’s timeless value-systems. With story-telling skills honed for almost a century, the Ananda Vikatan Group is now obsessed with becoming a full-fledged content engine for OTT platforms and emerge as an independent digital media company by 2021.