The new Fujifilm demo center in Delhi-NCR

Fujifilm looks to the high-end signage segment

VIAHarish Penumarthi
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On 20 November 2018, Fujifilm launched its second Graphic Arts demo center in India at Sector 39 in Gurugram. The center is designed to demonstrate Fujifilm India’s latest graphic arts technology innovations and give a first-hand experience of the company’s wide-format printing expertise and domain knowledge. This is the company’s second demo center with the first launched in Mumbai in 2014. The new demo center will demonstrate the latest version of the Fujifilm Acuity LED 3200R with LED UV curing printing on a variety of rigid and flexible media. Fujifilm’s full range of Acuity EY printers will also be available for display and demonstration at the center.

“This is the second demo center for Fujifilm in India. I think this demo center is quite important for boosting our business in this [northern] region. I always say that seeing is believing and we can use this demo center for customer’s trial runs of machines. This would also help us to demonstrate a wide range of our applications to our customers in the surrounding areas. Our business in India is strong already as the number of installations of wide-format printers in the country has reached three figures. We don’t want to dominate only the middle-level or small-level segments, we are aiming for the high-end segment now and we’re hopeful to dominate it as well,” says Haruto Iwata, managing director of Fujifilm India.

“As our managing director rightly said, we’ve dominated the wide format printing industry in the country – more specifically in the UV curing segment. We started this journey around four years ago. In less than three-and-a-half years, Fujifilm has managed to install more than 100 UV wide format printers. Even earlier, we have been displaying our UV wide format printers at our demonstration center in Mumbai. Before that, our customers were forced to travel to Singapore or Thailand to see the machine’s demo. The second mandate for the company, as you have just heard, is to not only to focus upon the small- and mid-level printers but to increase the sales of our high-end printing machines in the graphic segment in India,” said SM Ramprasad, assistant vice-president of  Fujifilm India’s Graphic Arts Division at the Gurugram center’s launch.

Ramprasad added, “The capability of UV printing goes beyond the graphic signage to interior décor, industrial printing and the photo industry. In order to excel in these segments, we need to sell more than just machines, we need to sell solutions and that is the reason why I see this demo center as a platform to showcase our solutions to the customer.”

Fujifilm is on a aggressive expansion plan as the company is targeting double-digit growth in its business in India. The Acuity range of printers have been well received in the market and are energy efficient and environment friendly as well. The flatbed Acuity EY has proven to be a breakthrough inkjet printer in the wide format UV digital imaging technology from Fujifilm. At the new demo center, visitors can witness live demonstrations of machines and can interact with Fujifilm executives, engineers and application specialists. The center will also serve as a training ground for the company’s existing customers, with a provision for testing and qualifying new substrates.

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