The Color-Logic Smart (Software, Marketing, and Related Training) program provides licensed Color-Logic printers with software updates and technical support, ensuring they have the most current software for Adobe, on the most current platforms from Windows and Macintosh. In addition, the Smart program provides 100 press-ready metallic marketing files for use in go-to-market campaigns by our licensed printers. Any printer whose renewal came due since February has been informed their enrollment fees will be pushed out until August 2020.
Discussing the program, Mark Geeves, director – Sales and Marketing, Color-Logic said, “While we, like all vendors, need to maintain cash flow, we felt licensees should be using their cash at this time to pay staff. We greatly appreciate those licensees that have paid despite the amnesty. When the crisis is behind us, print embellishment will be more important than ever, and the tools and images in the Smart program will enable printers to be competitive very quickly.”
Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.