Zee Media Group-owned DNA shuts Mumbai and Ahmedabad print editions

The newspaper will turn fully digital

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DNA shuts its Mumbai and Ahmedabad editions
DNA shuts its Mumbai and Ahmedabad editions

Daily News and Analysis (DNA), the Mumbai-based broadsheet newspaper, said on 9 October that it will be shutting down the Mumbai and Ahmedabad print editions. The announcement about the shutting down of the two print editions was made by the editor of DNA in a note published on the front page of the newspaper.

The newspaper was launched in 2005 and is published in English. In February this year, the Zee Media Group-owned daily closed down the Delhi edition, which was launched in 2016. Following the closure of the Delhi edition, the newspaper’s Jaipur edition too was shut down in the same month. DNA’s Pune and Bengaluru print editions were shut in 2014. With this the newspaper has turned fully digital.

“We write this to seek your support and continued readership as we are advancing in to a new and challenging phase. DNA is turning digital. Over these past few months, DNA has grown multifolds in the digital space,” the editor of the newspaper said in the note.

“We thank each one of you for the print readership over the past 14 years. The print publication for Mumbai and Ahmedabad will be ceased effective 10 October 2019, Thursday till further notice,” the editor said.

To strengthen its presence in the digital space, DNA said it will be soon launching a mobile application with more focus on video-based original content.

“In this rapidly evolving market, a very thin line remains between print and digital. There’s duplicity in print and digital readership and the trend shows that our readers, especially the younger audience, prefer reading us on their mobile phone than in print,” the editor said.

The news of shutting down of the DNA’s Mumbai print edition comes just a few months after the closer of the iconic Mumbai tabloid, The Afternoon Despatch and Courier, which was started in 1985 by Behram Contractor, also known as Busybee. This newspaper, which shut down in June this year, served as a launch pad for several well-known journalists in India.

Commenting on the news of closure of the Mumbai and Ahmedabad print editions, Paritosh Joshi of Provocateur Advisory, an independent media and communications consultancy practice, says that this points to a sad trend and is another nail in the coffin of the Indian news media industry.

“There is a completeness that a well-edited newspaper delivers as it covers a wide variety of subjects and topics. When a newspaper goes digital, there is a danger that it may lose that character,” Joshi argues.

However, he says that physical newspapers will continue to thrive in India. “The optimist in me believes that the projected demise of newspapers is a bit of an exaggeration. However, newspapers will need to create a product that will appeal to the younger audience,” he says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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