Orange O Tec at Gartex Texprocess 2019

Digital textile printing to pick up in future

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Aayush Rathi, director, Orange O Tec at Gartex 2019. Photo IPP

Orange O Tec, a Surat-based distributor of digital and dye sublimation textile inkjet printing machinery by MS and Colorix (an Orange brand), displayed MS JP2 dye sublimation printer, Colorix Fab Pro II direct-to-textile digital printer, and Sub Pro I, a dye sublimation printer at Gartex Texprocess 2019.

The dye sublimation printer by MS can print up to 1800 meters per day and uses 4 printheads and 8 channels. The machine features double CMYK arrays and is suitable for transfer paper printing and feeding paper system. The Fab Pro II direct-to-textile digital printer features a production speed of 150 meters per hour, 8 printheads, dual row printhead alignment, tension adjustable system and anti-scratch printed protection design. The Sub Pro I dye sublimation printer can print at 180 meters per hour with 2 to 4 printheads. The machine can run up to 1000 meters non-stop and has 4 to 8 color configuration and auto paper detect sensor.

Aayush Rathi, director, Orange O Tec said, “We have more than 140 installations of MS textile printers in India and over 1000 installations globally. The MS printing machines are high speed machines with productivity of 4000 meters per day.”

Rathi explained that Colorix is targeted at entry-level customers who want to foray into the digital textile printing segment with productivity of 1000 to 2000 meters per day. “We follow the Kyocera technology in all of our machines; it produces the best results in terms of sharpness,” he said.

Speaking about the company, Rathi said, “We started off by selling conventional printing dyes to printing houses. Today, we are working our way to digital and we have recently launched Mini Lario digital printing machine with productivity of 12,000 meters a day, similar to a rotary machine.”

Sharing his viewpoint on the digital textile printing industry in India, Rathi said that as of now, the industry is less than 1% of the total textile printing market. “In Surat there are 300 process houses and each house produces 100,000 meters a day in average, which means Surat produces 3 crore meters a day and the rest of the process houses in the country produce around 6 crore meters a day. Now in digital, the production is around 30 lakh meters a day including dye sumblimation, which amounts to 1% of the textile printing industry,” Rathi remarked.

According to him, customers are looking for high speed and productivity in new machines. They are still adapting to the new technology in digital. “There is no choice apart from digital if they want high productivity; conventional is simply not built to serve that purpose,” he concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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