Apsom to unveil Roland dye-sublimation printer at Media Expo 2019

Multi-functional and cost-effective textile printer

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Roland DG Texart RT-640M dye sublimation textile printer.
Roland DG Texart RT-640M dye sublimation textile printer.

Apsom Infotex, the sole distributor of Roland DG printers in India, a provider of wide-format inkjet printers and printer/cutters, will introduce the new dye-sublimation multifunctional printer Texart RT-640M at its stand D10 in Hall 10, Media Expo from 6 to 8 September 2019 at Pragati Maidan, New Delhi.

The affordable and versatile dye-sublimation printer, Texart RT-640M, offers better graphic results and the freedom to print onto both ways – through transfer paper and direct-to-fabric, using the same specially formulated Texart SBL3 sublimation inks. This multi-functional printer is the best fit for those who are exploring business
propositions in custom sign, graphics, décor and apparel business. With newly added
unique capabilities to expand and simplify dye-sublimation, RT-640M can print
directly onto coated polyester fabrics as well as dye-sublimation transfer paper.

The RT-640M is available in 4 color (C,M,Y,K), 8 color (C,M,Y,K,Lc,Lm,Or,Vi) and 8-
color fluorescent (CMYKOrViFyFp) configurations. In addition, it is equipped with
the ErgoSoft Roland Edition-2 RIP software, which has been specifically designed for use with Texart printers.

The RT-640M advanced features maximize print quality, productivity and convenience. The media take-up incorporates adjustable front rollers for no-skew printing, as well as magnet weights for improved tensioning and performance.

The 8 channel printheads deliver color and image results on a wide range of materials while optimizing ink coverage for lower operating costs. Deborshi Paul Choudhary, business head, Apsom Infotex said, “There is a wide scope for RT-640M printer for applications such as flags, banners, backlit, indoor POP, curtain, bed cover,
tablecloths, scarf, bags, handkerchief. Additionally, its compact appearance and
ability to produce high-quality sharp image would make it a more profitable investment.”

Apart from the Texart RT-640M, Apsom Infotex will be displaying Roland DG’s range
of printers, which include SolJet EJ-640 – an eco-solvent printer, the latest UV
technology RF-640 UV and direct to object UV LED flatbed printer – Versa UV LEF-
300.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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