Roland DG introduces the future of printing technologies at SDUK 2019

Large array of products from Roland DG


At Sign and Digital UK 2018, Roland presented a large array of their devices totaling 12 machines. This year, Roland DG has decided to focus on the newest additions to its catalog.

“In previous years, we have displayed a wide range of our bestselling devices but in 2019, we aim to focus on the cutting edge of development. On Stand F30, visitors will get the chance to see some of Roland’s latest creations,” said Rob Goleniowski, head of Sales for UK and Ireland,

The next generation of print and cut

Following the recent release of the TrueVIS VG2 series in early March, this new device will be making its UK exhibition debut at Sign and Digital. The latest stage in the evolution of their headline print-and-cut solution, the VG2 demonstrates how lots of small changes can add up to a game-changing device.

Goleniowski said, “We’ve made a lot of small upgrades throughout the device but the major difference is in the ink. The VG2 has a new configuration allowing the use of orange ink, which extends the color gamut significantly. With the addition of 3M MCS and Avery ICS certification, the new VG2 is ideal for things like vehicle wraps.”

For visitors looking to take the next step and upgrade their business, this is a great opportunity to see the machine that is leading the market for print and cut graphics.

Stunned by color

The VersaEXPRESS RF-640 8-color has been stunning onlookers with color since its first preview at Sign and Digital UK 2018. An addition to the VersaEXPRESS family, this device incorporates an additional 4 ink channels on top of the standard CMYK, featuring light black, red, green and orange ink. At only £12,999, this printer achieves the widest color gamut in its class, with the ability to accurately hit up to 99% Pantone + solid coated colors.

Diversifying with UV printing

Visitors will also get to see the latest addition to the VersaUV LEF Series the LEF2-200. “The LEF series has been huge, and it has helped a lot of businesses make creative new products. This new machine comes with lots of little tweaks and upgrades that make it easier to use. We’ve really gone back to the core build of the machine and looked at ways to make the device more efficient. Along with the hardware changes, we’ve also included some LEF2 upgrades in the latest edition of VersaWorks, that can speed up production,” said academy manager, Joe Wigzell.

VersaUV S-Series

Roland’s S-Series wide format UV printers previewed at SDUK last year. Goleniowski said, “We’ve had a huge amount of interest in the S-Series and because it has such a wide range of applications and uses, it has attracted lots of diverse industries. Some want to print directly onto custom furniture, some want to print on lockers, some just want to print hundreds of phone cases at the same time.”

With the versatility of UV printing technology and the continuous suction belt, this machine makes it possible to print onto virtually any substrate as part of a non-stop production workflow. It’s a great choice for printers and suppliers as it can dramatically shorten the production cycle by eliminating the need for things like time-consuming set-up times associated with alternative methods.

A complete DTG solution with minimal investment

Roland’s first ever desktop direct-to-garment device, the VersaSTUDIO BT-12 is a complete DTG solution from Roland which combines reliable technology, user-friendly software and Roland’s legendary customer support. “We talk to a lot of signage businesses. More and more of them are looking for other ways to make money, like offering custom T-shirts or tote bags. This machine is the perfect way to test the waters and experiment with your market. Best of all, it’s so easy to use, it takes up hardly any space, and it’s extremely affordable,” said Ronee Gillett, dealer support for personalization and dye sublimation.

Compact and user-friendly engraving

Roland will also be showcasing the new DE-3 engraver by DGSHAPE. Building on the hugely successful technology of the EGX-350 desktop engraver, the DE-3 has been re-engineered to include time-saving features. For example, the new laser pointer which significantly cuts down set-up time and simplifies the process for less-experienced users. For sign and graphics businesses, this machine can add new capabilities like durable labeling and product customization.


After a year of intense product development, Roland is now putting these new products in front of the sign and graphics community and giving business owners a chance to get answers to their questions from the people who built the machines. Those who wish to see these devices on Stand F30 can register for free on the Sign and Digital UK website, or visit

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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