HP Indigo 7900 gathers crowd at CEIF 2019 in Greater Noida

HP focuses on wedding photography segment

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A Appadurai, country manager for HP Indigo.

Consumer Electronic Imaging Fair (CEIF) is an annual exhibition organized by the All India Photographic Trade and Industry Association. The event was organized from 10-12 January 2019 at the India Expo Centre, Greater Noida in Delhi-NCR. At the 10th edition of the photo fair HP focussed on the wedding photography segment. “On an average about 40,000 people come to this show. Comparatively, this year, the event is smaller maybe because of the location. For us, we always believe in taking the latest technology to the printer. So here, we’re actually targeting the photographers, showing them the latest and greatest innovations that HP has done whether in the form of color or in terms of high-definition laser equipment or the media that we’ve introduced. The first step for us is to reach out to as many photographers at this show and show them our products,” said A Appadurai, country manager for HP Indigo.

About 40% of HP’s stand at the show was utilized by its customers. The company hosted its customers, those who didn’t have a stand of their own. Visitors attending the fair had the opportunity to witness nearly 20 customers of the company participating and exhibiting at its stand. At the exhibition, one part of HP’s offering was about the products. The company displayed the HP 7900 Indigo digital press with vivid pink and vivid green. Both vivid pink and vivid green are the latest inks offered by the company. In addition, HP also showcased a lot of software, workflow automation and applications of the HP Indigo 12000 HD digital press.

“It’s a B2 size machine and we had all plans to bring it to the event. However, owing to heavy demand for this press, we sold three machines and were left with none to bring to the show. The applications of the 12000 HD digital press was being shown for the first time in India. We also have the press going into different parts of the country starting from down south in Kerala to up north in Punjab. These are the places where one wouldn’t generally imagine having this press because none of the installations have happened in mainstream metro cities,” Appadurai added.

“The printing industry is a big terminology for someone like me. We deal in the digital printing segment only. The growth for us has been in double digits throughout the previous year. I think we will continue to grow in double digits for some time. We’re extremely upbeat in the market. As the manpower cost goes up in the country, we will witness more and more conversions coming into digital,” Appadurai explained.

With the plastic ban coming into effect in Maharashtra and recently in Tamil Nadu, there has been a lot of opposition from trade union members although many others have welcomed the move. Sharing his opinion on the ban, Appadurai said, “With plastics being pushed out of the cities, we think that we are on the right track. All our products are completely pollution free. We don’t use water, we don’t use chemicals and, above all, our inks are FDA approved. Apart from this, the presses we manufacture have no CO2 discharge. Taking these factors into consideration, as I said, we’re extremely upbeat about our future.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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