Color-Logic certifies EFI Fiery DFE for Xerox Iridesse press 

Certification Includes Iridesse white and silver dry inks

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Xerox Iridesse

Color-Logic has certified the Xerox EX-P 6 Print Server powered by Fiery for the Xerox Iridesse production press. Discussing the certification, Color-Logic Director of Sales and Marketing Mark Geeves said, “The latest Xerox product enhancements and the new Xerox Iridesse press—shown at PRINT 18 in Chicago—enable graphic designers using the Color-Logic Process Metallic System to differentiate their products in ways previously unseen in print. The latest Xerox developments, combined with the Fiery DFE, provide printers with a platform that can truly differentiate digital print from conventional. Not only is the new Xerox Iridesse press a superb example of workflow automation in print, it enables graphic designers using the Color-Logic tools to take advantage of the latest silver and white dry inks from Xerox.” 

Richard Ainge, Color-Logic chief technology officer, also commenting on the demonstrations at PRINT 18, said, “Time-to-market is critical today, and embellishments require longer at the design and concept stage than ever before. At Color-Logic, we worked with Fiery developers to ensure that Color-Logic files may be processed quickly. Graphic designers preparing files for use on the Xerox Iridesse can use our design tools for Adobe CC and CS and be confident that the press will produce their files exactly when using the Fiery DFE. With our design tools, creatives can produce dramatic decorative effects in just seconds, while eliminating the guesswork and trial-and-error typical of metallic file preparation.”

John Henze, vice president of Fiery marketing and sales at EFI, said, “We’re proud to collaborate with Color-Logic to leverage their exclusive technology and unique Fiery capabilities so that customers can easily create and print brilliant, high-value metallic files on the Xerox Iridesse.”

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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