Color-Logic certifies EFI Fiery DFE for Xerox Iridesse press 

Certification Includes Iridesse white and silver dry inks

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Xerox Iridesse

Color-Logic has certified the Xerox EX-P 6 Print Server powered by Fiery for the Xerox Iridesse production press. Discussing the certification, Color-Logic Director of Sales and Marketing Mark Geeves said, “The latest Xerox product enhancements and the new Xerox Iridesse press—shown at PRINT 18 in Chicago—enable graphic designers using the Color-Logic Process Metallic System to differentiate their products in ways previously unseen in print. The latest Xerox developments, combined with the Fiery DFE, provide printers with a platform that can truly differentiate digital print from conventional. Not only is the new Xerox Iridesse press a superb example of workflow automation in print, it enables graphic designers using the Color-Logic tools to take advantage of the latest silver and white dry inks from Xerox.” 

Richard Ainge, Color-Logic chief technology officer, also commenting on the demonstrations at PRINT 18, said, “Time-to-market is critical today, and embellishments require longer at the design and concept stage than ever before. At Color-Logic, we worked with Fiery developers to ensure that Color-Logic files may be processed quickly. Graphic designers preparing files for use on the Xerox Iridesse can use our design tools for Adobe CC and CS and be confident that the press will produce their files exactly when using the Fiery DFE. With our design tools, creatives can produce dramatic decorative effects in just seconds, while eliminating the guesswork and trial-and-error typical of metallic file preparation.”

John Henze, vice president of Fiery marketing and sales at EFI, said, “We’re proud to collaborate with Color-Logic to leverage their exclusive technology and unique Fiery capabilities so that customers can easily create and print brilliant, high-value metallic files on the Xerox Iridesse.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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