Denver Colorado-based PrintReleaf has announced that printers can now offer print buyers a low-cost, hassle-free alternative to traditional chain-of-custody sustainability approaches. Commenting on the announcement, PrintReleaf Founder and CEO Jordan Darragh said, “For the first time, commercial printers, label converters and packaging vendors have available to them and their customers a sustainability solution that is significantly less expensive and easier to implement than the chain-of-custody solutions available today. Chain-of-custody sustainability solutions require printers to maintain detailed records and can be used with only a limited number of substrates. PrintReleaf, on the other hand, eliminates expensive record keeping and enables the print customer to select any paper-based substrate. And while chain-of-custody solutions merely assure customers that the paper used in their project has been harvested from a sustainable forest, PrintReleaf warrants that the paper used is reforested back into the natural environment. Print customers selecting PrintReleaf to reforest their paper consumption may select from any of seven forests around the world in need of reforestation.”
PrintReleaf creates a global sustainability standard by certifiably guaranteeing to releaf the paper consumption of PrintReleaf customers. PrintReleaf is the only technology platform that measures customers’ paper usage and certifiably reforests that usage on an equivalent basis. The patented PrintReleaf technology not only tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfillment. Market-leading companies with a passion for the environment and a progressive concern for advancing environmental stewardship, together with their customers, rely on PrintReleaf to provide a nexus of partnerships involving forestry, technology and business. For more information, please visit www.printreleaf.com.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
– Naresh Khanna
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