Xerox India succeeds in the mid- and high-end digital segments with Versant series

Xerox India installation across India

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Xerox
Susheel Sharma, proprietor of Vandana Creation

Xerox India has managed to successfully install digital production presses from its Versant series across various parts of the country in recent past. Some of the print houses where the press has been installed are long time Xerox customers while some are new entrants into the digital printing business.

Vadodara-based Vandana Creation has been a Xerox customer since 2012. The company recently installed a Xerox Versant 3100 press. In 2012, Vandana bought its first Xerox press – the Xerox 550 – and then in 2015 it bought a Xerox Colour C70.

We are a basically jobbers and cater to retail clients in the graphic segment,” says Susheel Sharma, proprietor of Vandana Creation. At present it has a Xerox Versant 3100 press, Canon 6570 black and white press, and cutting & lamination machines. According to Sharma, with the new Xerox press, the level of productivity has gone up significantly. “Speed, quality and machine life are the key features that really encouraged us to invest in the Xerox Versant 3100 press. Also, the support and training provided by Xerox further motivated us to buy this press,” he says. With this new investment, Sharma is confident of a 10-15% growth in business in the near future.

The Xerox Versant 3100 is aimed at the high-mid market. The printer can print at a speed of 100 pages per minute on stocks and specialty media from 52–350 gsm.

Another digital print house in Gujarat, this time in Surat, has opted for Xerox Versant 3100 press. Shivranjani Imaging bought the press last year and has had a good experience with it. “Print quality, color gamut and ease of operations are some of the benefits of the Versant 3100 press,” says Sagar Detroja, one of the partners in the firm. Shivranjani caters to the textile, photo and graphics industry, and prints commercial as well as variable data jobs.

Team Shivranjani with the Versant 3100
Team Shivranjani with the Versant 3100

With this new investment in Versant we expect a 30% growth in business. Out turnover is about Rs 2.5 crore and we expect that to go up to Rs 3.3 crore soon,” says Detroja. In addition to the Xerox, the print house has a Konica Minolta bizhub PRO 1100 black and white press.

A new entrant in digital printing

The two print houses in Gujarat have been in the industry for some time, but Chennai-based Madras Print House is a new entrant into the digital printing business. It has bought a Xerox Versant 180 press and set up an inbuilt finishing unit to produce items like calendars, envelopes, invitation cards, bound books and posters. The Versant 180 is a mid-production-color press with maximum print speed of 80 pages per minute and takes paper weights up to 350 gsm. The papers include coated, uncoated, labels, envelopes, tabs, transparencies, ID cards, posters and special substrate like linen, poly, vinyl and magnet stock.

We also have a small team of experienced graphic designers who foresee the emerging trends and create exceptional designs for our client, including logos, product advertisements and magazines,” says the proprietor of Madras Print House, Bharathi K.

Bharathi K of Madras Print House
Bharathi K of Madras Print House

Madras Print House has partnered with Shri Balaji Printers, an offset printer, so it can cater to customers who come with offset printing work. Madras Print House is also offering its services to other print service providers.

Talking about the trends in digital printing industry Bharathi says, “We’ve seen increasing demand for digital printing, particularly in the field of photography. This is primarily due to the rise in demand for ‘trendy’ photography – aimed at catering to all occasions – and the need for fine albums. Although volumes are still low, the growth rate is very high.”

Apart from quality printing infrastructure, Madras Print House utilizes high-end computers and leading design software. “We also have exclusive secure cloud storage for our employees and clients that is accessible 24×7. Our office is equipped with two high-speed internet connections to support all demands,” she says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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