Digital News Publishers Association formed

Indiaís biggest media companies get together for digital media

Digital News

Ten of India’s biggest media companies, who claim that they collectively reach 70% of India’s online audience, announced on 22 September 2018, a new group or collective called the Digital News Publishers Association. The organization says it is committed to providing the most credible news in all languages to the Indian audience, to self-regulation and to promoting the business and editorial interests of all members.

At this point, one can only wonder if one of the intentions or purposes of the new association is to take on Google and Facebook for a better revenue share, but the WAN-IFRA conference in Hyderabad should be a good place to question some of the founders whether this is the case. However, don’t hold your breath for a straight answer, which could be an answer in itself.

Stating that the digital media space in India is growing exponentially, the group says that the DNPA has been formed to find ways to cooperate in maximizing the current and future potential of the industry. The 10 founding members of the DPA are – Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama. The DNPA is self-funded with a nominal joining fee contribution from each publishing house. The organization says it is open to any online news publisher and that all memberships will be cleared by the board, although no criteria have been given at this time.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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