Apsom displays UV printing machines at Media Expo 2018

Apsom Technologies at Media Expo

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Apsom Technologies
Vir Vikram Bhatia, managing director of Apsom Technologies. Photo IPP

Apsom Technologies is a leading solution provider for the signage and textile industry. The company has been a  regular participant at every edition of Media Expo ever since the launch of the show.

“This year, the main focus of our company in conjunction with the trend in the industry is UV printing. Lately there have been many issues that were raised about the impact of solvents on the environment. Norms are coming up to reduce environmental degradation. The trend is shifting from solvent and flex printing to UV and fabrics. Even though it is polyester, the damage to the environment is lesser compared to solvent and flex,” says Vir Vikram Bhatia, managing director of Apsom Technologies.

“Perviously, when the event was being organized by an organizer of Indian origin, the event was growing. Everything else is more or less the same,” adds Bhatia.

As Apsom’s focus is majorly on UV printing solutions, the company displayed hi-speed UV printing machines at its stand. All the machines displayed were capable of printing on fabric and other media. “Apart from this, we also displayed back-to-back printing machine for even visual effects at night and during the day. Its a machine from a Chinese company named Skyjet. The company has the patented technology for back-to-back printing for the last 18 years. Previous versions used solvents for printing but the latest variant is a UV machine,” Bhatia shares.

Currently, similar machines are being sold by HP and EFI but Apsom brought this technology to India at a fairly reduced price.

Quite pleased with the visitor turnout during the event, Bhatia says they received a number of enquiries from visitors from the North and West. Apsom sold 4 machines at the event venue. “We sold one back-to-back printing machine, one machine fabric printing machine and two entry-level hybrid printing machines for printing on flat surface and roll-to-roll. We were lready in talks with these customers and managed to close the deal during the show,” he adds.

The company has registered 30% growth in its business in the last one year and is now looking forward to sell at least 100 machines in FY 18-19.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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