Apsom displays UV printing machines at Media Expo 2018

Apsom Technologies at Media Expo

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Apsom Technologies
Vir Vikram Bhatia, managing director of Apsom Technologies. Photo IPP

Apsom Technologies is a leading solution provider for the signage and textile industry. The company has been a  regular participant at every edition of Media Expo ever since the launch of the show.

“This year, the main focus of our company in conjunction with the trend in the industry is UV printing. Lately there have been many issues that were raised about the impact of solvents on the environment. Norms are coming up to reduce environmental degradation. The trend is shifting from solvent and flex printing to UV and fabrics. Even though it is polyester, the damage to the environment is lesser compared to solvent and flex,” says Vir Vikram Bhatia, managing director of Apsom Technologies.

“Perviously, when the event was being organized by an organizer of Indian origin, the event was growing. Everything else is more or less the same,” adds Bhatia.

As Apsom’s focus is majorly on UV printing solutions, the company displayed hi-speed UV printing machines at its stand. All the machines displayed were capable of printing on fabric and other media. “Apart from this, we also displayed back-to-back printing machine for even visual effects at night and during the day. Its a machine from a Chinese company named Skyjet. The company has the patented technology for back-to-back printing for the last 18 years. Previous versions used solvents for printing but the latest variant is a UV machine,” Bhatia shares.

Currently, similar machines are being sold by HP and EFI but Apsom brought this technology to India at a fairly reduced price.

Quite pleased with the visitor turnout during the event, Bhatia says they received a number of enquiries from visitors from the North and West. Apsom sold 4 machines at the event venue. “We sold one back-to-back printing machine, one machine fabric printing machine and two entry-level hybrid printing machines for printing on flat surface and roll-to-roll. We were lready in talks with these customers and managed to close the deal during the show,” he adds.

The company has registered 30% growth in its business in the last one year and is now looking forward to sell at least 100 machines in FY 18-19.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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