OEM visit strengthens commitment to Xaar 1201 printhead in China

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Xaar
The Visitors

Xaar recently welcomed a delegation of its Chinese OEM customers and Master Distributor for the Xaar 1201 to its headquarters and manufacturing facility in Cambridgeshire. The visit underlined the group’s commitment to the Xaar 1201 printhead, which prints high-quality images onto many media types, making it a versatile printhead and an ideal choice for today’s graphics market.

The visiting partners consisted of OEMs XuCheng, Botianyin, ChunYuQiuFeng Digital Color Printer, Nuocai, Refretonic and X-Roland, as well as HaoCheng, Xaar’s Master Distributor in Greater China.

A tour of the company’s state-of-the-art Huntingdon manufacturing facility gave the visitors an overview of the company’s excellence in printhead design, development and quality control. This included demonstrations of the materials compatibility process, life-test process, waveform development, temperature compensation testing and print reliability testing.

The group from China was also able to learn about new technology for the graphics market, before a trip to Kings College, Cambridge to visit the memorial to the Chinese poet Xu Zhimo, and a drinks reception and dinner.

“It was fascinating to tour Xaar’s main facility and learn more about the Xaar 1201 printhead,” said James Zhao, chairman at HaoCheng. “Together with the integration solutions provided by HaoCheng, Xaar’s 1201 printhead definitely plays a strong role in enabling high performance graphics printers to be produced by Chinese OEMs.”

“Asia is an important region so we were particularly honored to host our Chinese partners and help them learn more about the technology and expertise that underpins all our products,” said Doug Edwards, chief executive officer, Xaar. “In particular their visit highlights the confidence our Chinese OEMs have in the Xaar 1201.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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