Fujifilm displays Acuity LED 3200R and 1600R among others

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Fujifilm
SM Ramprasad, assistant vice-president of Fujifilm India

At the recently concluded Media Expo, held at Pragati Maidan in New Delhi, we at Indian Printer & Publisher met with SM Ramprasad, assistant vice-president of Fujifilm India. “Media Expo is a platform that provides an opportunity to interact with existing customers as well as generate queries for the printing solutions we offer. The platform has been immensly supportive in terms of new launches. Every time we attend the show, we bring along the latest solutions offered by us. These solutions are popular and we manage to display it to a larger segment of audience,” said Ramprasad. “Over the years, we have set the benchmark in the industry as far as UV printing is concerned. We started this journey almost 3 to 4 years ago. Now, almost every stand at the show is displaying and promoting UV technology. So, we at Fujifilm now look to raise the bar,” he added.

Primarily driven by solvents and eco-solvents, the market for sign and graphics has evolved with time. The industry is now shifting towards UV. There is a surge in demand for eco-friendly products in the market. “This is quite encouraging. In fact, people are now graduating from talking about UV to looking for better print media on which they are printing right now. Very few players now print on flex. They have moved to printing on fabrics, paper-based media or on boards, which signifies that the industry is moving in a good direction since there is growing consciousness towards a sustainable environment. Thanks to some of the state governments who are laying out strict norms on the use of PVC-based material. We’re extremely happy with this development as we have been talking about the ill effects of these practices for a long time now,” Ramprasad said.

Fujifilm showcased Acuity LED 3200R, a 3.4 m roll-to-roll UV printer. The press was launched recently and has already been installed at 8 to 9 different locations in the country. The machine is specially designed for the Indian market keeping in mind the emergence of environment-friendly fabric printing. Fujifilm also provides a soft media kit along with the printer with instructions on printing on soft media.

“Most of the roller-based printers for roll-to-roll printing are not able to provide proper print on soft media because the media doesn’t have the grip. The soft media kit has an encoder-based sensing of the media movement to ease printing on soft media,” Ramprasad explained. Fujifilm also launched a compact version of the printer, the Acuity LED 1600R, a 60 inches roll-to-roll UV printer. The company also displayed its flagship product, the Acuity EY which has completed more than 50 installations. So far, Fujifilm has completed 100 UV printing unit installations in the country.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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