ColorJet records highest sales of UV digital printers at Media Expo

Launches Verve Hybrid UV flatbed printer

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Colorjet

ColorJet India has recorded the highest sales of its UV digital printers at Media Expo 2018, New Delhi, among the several exhibitions the company has attended till date. The sales at Media Expo were led by its Verve Hybrid UV flatbed/roll-to-roll printer, which was launched at Media Expo for the first time.

After a successful launch in Australia, ColorJet launched its UV printer, the Verve Hybrid, at Media Expo. Other ColorJet digital printers showcased at the show included the Vulcan, Polo HQ, Verve Mini, Softjet Grand and Irisjet Pro.

The Verve Hybrid is capable of being a flatbed printer as well as a roll-to-roll printer. It can print media of 3200 x 2000 mm in flatbed size and 3200 mm in roll form. The printer is equipped with V8 processor, which delivers unmatched printing quality at lightning fast speed.

The Verve Hybrid is equipped with unique UV LED lamps, has a precisely calibrated wavelength, delivers emboss effect and long lasting quality. In the event of a breakdown, the carriage in the Verve Hybrid starts from the same place, as against the carriage moving back to its original position in case of conventional printers. This results in savings in inks, production time and wastage of media.

“It is the perfect printing solution for complex and technical or industrial printing applications, where accurate and repeatable print geometry is critical,” said Smarth Bansal, deputy general manager – Product Management, ColorJet India.

“The ColorJet team is very happy with the overwhelming response received during the Expo, especially for our UV printers. In fact, we have recorded the highest number of UV printer sales, particularly of Verve Hybrid during the show. This kind of response gives us an immense confidence to go more beyond expectations,” he added.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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