Chennai’s JB Khanna installs Xerox Versant 180

Addressing the print on demand market

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Rakesh Khanna (left) and Sunil Khanna (right) with the Xerox Versant
Rakesh Khanna (left) and Sunil Khanna (right) with the Xerox Versant

Based in the southern Indian metropolis of Chennai, JB Khanna specializes in printing religious and gallery pictures. Additionally, the company also creates foil posters and 3D holographic pictures for home decor. The more than five-decade-old firm has customers across the length and breadth of India; they include retailers, print brokers and even commercial walk-ins. Some of the highlights of the work the company does are poster designing, recreation designing and CMYK multicolor printing, plate making and copy dot scanning, poster lamination and gold and silver foiling works, among others.

A couple of months back, JB Khanna installed Xerox Versant 180 digital printing press to take care of short-run customers. “We strongly believe in the fact that creativity leads to success and since the Xerox Versant 180 was new to the 10-bit ripping technology, we went ahead with this investment. Our main focus is to create and cater the print on demand jobs for our posters. We were given hardware and analyst support by Xerox, making the operation and learning process easier,” says Rakesh Khanna, one of the owners of JB Khanna.

With the Xerox Versant 180 in service, JB Khanna expects to acquire a larger number of retail and short-run work. “Xerox Versant 180 helps us with the short-run jobs, cutting down on our delivery time. This helps us boost our business and be more effective and efficient,” says Khanna.

The Xerox Versant 180 press can print at a speed of 80 pages per minute and can handle coated and uncoated papers, bright papers, labels, business cards, glossy brochures, window decals, durable/synthetic papers, greeting cards, tabs, embossed, polyesters and custom solutions.

Although digital printing volumes are rising at a very fast clip, there are some significant challenges as well. According to Khanna, the print industry’s biggest challenge at the moment is to provide customers with the best quality and service at the lowest cost possible. Printers must think out of the box and innovate if they want to overcome this challenge in these competitive times.

Commenting on the recent launch of Xerox Iridesse press Khanna says, “The recent launch of Iridesse production press with six station in single pass is an industry first. It has no competition in the segment.”

In addition to the Xerox Versant 180, JB Khanna has also invested in an HP Latex series press.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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1 COMMENT

  1. श्री लॅमिनेशन अँड फोटो फ्रेम मेकर्म.. चिखली dist.. बुलडाणा

    14×20.. पोस्टर के रेट क्या है
    Sir…
    मेरी चिखली मे फोटो फ्रेम कि होलसेल शॉप है
    प्लीज…. पोस्टर कि प्राईज लिस्ट होणा.. 👏👏

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