World’s first super-wide Acuity Ultra installation

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UK Creative production business, Echo House, has become the first company in the world to invest in Fujifilm’s new, high-quality, high-productivity super-wide printer. With the sale confirmed at FESPA 2018, the machine was installed and began operation at Echo House’s premises in Surbiton, Surrey in June.

“We are a design-led business aiming to push the boundaries for our clients,” says Peter Onyskiw, technical director at Echo House. “Specializing in every aspect of the creative production process, from design through to fulfilment and installation, our extensive knowledge and experience within the Luxury Goods Retail Market, world-renowned museums, and the exhibitions sector, allows us to achieve the highest standards, no matter what the challenge.

“We have always invested in state-of-the-art technologies to operate alongside our creative design and experienced project management teams. We offer the complete spectrum of in-house production facilities, from the finest large format print to stunning multi-media fabrication and cutting-edge, large and small format 3D printing.

“We see the Fujifilm Acuity Ultra as the perfect new cutting-edge addition to Echo House,” Onyskiw adds. “It will sit alongside our current specialist print technology to continue offering our clients the finest quality production.”

Available in either 3.2 or 5 m widths, and capable of delivering exceptional quality, the Acuity Ultra makes the production of high-end graphics much more profitable than ever previously possible. With a 3.5 pl drop size ensuring the highest possible quality – comparable with litho and leading water-based ink systems – the machine is ideal for the high-end, indoor display market, especially for luxury brands. Furthermore, the format size, multi-roll potential and impressive speed give it the ability to print these high-value applications quickly and efficiently.

According to Kevin Rhodes, marketing applications manager, Fujifilm Speciality Ink Systems, “Echo House has been a valued customer of Fujifilm for a number of years and we’re delighted now to be providing them with a solution to take their large format graphics production up yet another level. With the ability to print at production speeds in excess of 200 m2 per hour at a 3.5 pl drop size, the Acuity Ultra is set to revolutionize the large format, high-end interior graphics marketplace and we’re delighted that Echo House has been the first to recognise its tremendous potential.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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