Sivakasi’s polytechnic college conducts training program for printing students

Training program on Photoshop

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Dr. M Nandakumar inaugurating the training session
Dr. M Nandakumar inaugurating the training session

A training program on Photoshop was organized on 10 July 2018 for diploma in printing technology students of Arasan Ganesan Polytechnic College, Sivakasi. R Sivakumar, a trainer and master in multimedia and graphics, was the resource person. In fact, for over a decade Sivakumar has been helping photographers and creative professionals get the most out of their software. Furthermore, he has taught Photoshop in almost every district in Tamil Nadu and Karnataka.

Dr. M Nandakumar presided over and inaugurated the training program. Likewise, G Venkateswaran, senior lecturer, Printing Technology welcomed the gathering. Sivakumar demonstrated various exercises in Photoshop in a simple and effective manner to all the second- and third-year printing students. The exercises included pencil art, creative image, color cast removal, creating passport photos, text effects, paste into, color change, collage, photo merge, clipping mask, bending objects, quick mask, sharpen image, creating decorative edges, image enhancement and tattoo image,

All the complex exercises were demonstrated through simple and minimal steps by Sivakumar. Additionally, the students were also asked to perform a few exercises in the training program. It helped them get a hands-on working of Photoshop.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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