Sivakasi’s polytechnic college conducts training program for printing students

Training program on Photoshop

Dr. M Nandakumar inaugurating the training session
Dr. M Nandakumar inaugurating the training session

A training program on Photoshop was organized on 10 July 2018 for diploma in printing technology students of Arasan Ganesan Polytechnic College, Sivakasi. R Sivakumar, a trainer and master in multimedia and graphics, was the resource person. In fact, for over a decade Sivakumar has been helping photographers and creative professionals get the most out of their software. Furthermore, he has taught Photoshop in almost every district in Tamil Nadu and Karnataka.

Dr. M Nandakumar presided over and inaugurated the training program. Likewise, G Venkateswaran, senior lecturer, Printing Technology welcomed the gathering. Sivakumar demonstrated various exercises in Photoshop in a simple and effective manner to all the second- and third-year printing students. The exercises included pencil art, creative image, color cast removal, creating passport photos, text effects, paste into, color change, collage, photo merge, clipping mask, bending objects, quick mask, sharpen image, creating decorative edges, image enhancement and tattoo image,

All the complex exercises were demonstrated through simple and minimal steps by Sivakumar. Additionally, the students were also asked to perform a few exercises in the training program. It helped them get a hands-on working of Photoshop.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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