Mathrubhumi installs 4th TKS at its Palakkad plant

SEED – A CSR initiative by Mathrubhumi

Mathrubhumi is one among the top ten dailies in India
Mathrubhumi is one among the top ten dailies in India

Mathrubhumi is one of the top 10 dailies in India with a turnover of around 800 crores. Founded by KP Kesava Menon, Mathrubhumi is a Malayali daily published from Kerala, India. The history of the daily is synonymous with that of India’s freedom movement in Kerala. Ever since its inception in 1923, it has played a significant role in the socio-cultural and economic development of Kerala. Mahatma Gandhi acknowledged the daily’s contribution to the independence movement when he visited Mathrubhumi’s head-office in 1934 to unveil the portrait of its managing director, K Madhavan, in the Kozhikode town hall.

“We haven’t added any new editions in the last one year. There hasn’t been any expansion as well. But, we are currently installing a TKS press at our facility in the Palakkad region. We have also added 19,000 copies in the last 6 months and increased the number of color pages,” says MV Shreyams Kumar, joint managing director of the Mathrubhumi Group. This is the 4th TKS press ordered by the group. The press is equipped with a Ferag mailroom system along with a drum inserter. A 5th TKS press is likely to be installed at the company’s Kozhikode facility probably by this September or October and may also be equipped with the Ferag mailroom system.

The Mathrubhumi Medical Mission was awarded the Swachh Bharat award by the government in the media category. Grihalakshmi Vedi and Mathrubhumi Study Circle render yeoman service through humanitarian work.

MV Shreyams Kumar, joint managing director, Mathrubhumi Group
MV Shreyams Kumar, joint managing director, Mathrubhumi Group

In 2009, realizing the threat posed to the planet due to environmental degradation, Mathrubhumi launched an initiative called SEED – Student Empowerment for Environmental Development. The project aims to sensitize students in nearly 8000 schools throughout the country about the importance of environmental protection and to make such activities a part of their daily lives. Through this initiative, schools carry out simple steps in protecting the environment such as planting and protection of saplings, practicing agricultural activities, bio-diversity conservation, energy conservation, conservation of water bodies and practicing reduce, reuse and recycling of plastic waste. Mathrubhumi has assigned close to 350 volunteers from its offices at various locations towards the initiative. Every year, best performing schools are rewarded with trophies, certificates and cash rewards.

Mathrubhumi is circulated in almost every city and town in Kerala. It is also circulated in metro cities such as Delhi, Mumbai, Chennai and Bengaluru. Overseas circulation include major countries in the Gulf region. The company caters its customers with 16 editions of its newspapers. It also has a sizeable presence across 7 countries in the Gulf region. Mathrubhumi has a books division and 11 periodicals covering culture and entertainment segments.

Apart from print, the company has presence in radio and television formats. Club FM and Kappa youth channel ignited Keralite auditory and visual imaginations, especially of the selfie-swipe generation. Mathrubhumi News, a 24×7 news channel, has expanded its reach throughout Kerala. The company also has a presence in the online space under the name Mathrubhumi Online.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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