3D printer manufacturer Ultimaker sees strong demand in Asia-Pacific

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Benjamin Tan, vice president Asia Pacific (second from left) with Ultimaker’s senior management
Benjamin Tan, vice president Asia Pacific (second from left) with Ultimaker’s senior management

Leading 3D printer manufacturer Ultimaker has opened new offices in Singapore in order to meet the growing demand for Ultimaker 3D printers in the Asia-Pacific (APAC) region. Benjamin Tan, former channel director at Dassault Systèmes, has been appointed vice president for Asia Pacific at Ultimaker in Singapore.

In the last seven years, Ultimaker has become a global leader in offering professional and accessible desktop 3D printers. Jos Burger, chief executive officer at Ultimaker said, “3D printing is not only used for prototyping anymore. It is a reliable and accessible technique that is now causing the next revolution in manufacturing. This is already visible in the strong business cases from leading global companies, such as Volkswagen, Ford, Jabil, Decathlon and Bosch.

“We see a growing demand for Ultimaker 3D printers in the APAC region from similar enterprise clients and innovative SMEs. By opening office facilities in Singapore, we can better manage these demands locally, and support our well-established APAC Sales Partner Network in taking the next step in accelerating the world’s transition to local digital manufacturing. I am very happy to have Benjamin Tan on board in Singapore. His long-standing experience and impressive network in the industry makes him the right person for this role.”

Tan sees a strong potential for developing 3D printing as an industry in the region. “There is a greater understanding of additive manufacturing in Asia-Pacific. And, as per Wohlers Report, AP is poised to take a 30% share of the global 3D printing space. We will leverage our business development efforts to target AP multinationals, and work closely with them to improve the supply chain,” he said.