New cloud-based MIS software for launch at Printpack 2019

Param ERP
Vinod Nawab and the team of Param ERP. Photo IPP

Indore-based Param ERP provides print management software, MIS (management information system) for printers to categorize and manage all the activities in their business cycle. “If I were to comment, you cannot sell a general ERP product in the printing industry. You require a customized solution because no two presses in a shop floor are the same in their working. If you visit a press, the workflow, the products manufactured are completely different in each case, the print volumes are also different for each customer at each of our facilities. In such a case, one needs to offer a customized solution. Our analysis says that anyone who has tried to sell his or her software product to printers has always failed. Hence, we have always provided customized solutions to our customers according to their demands. The entire process takes around 3 to 4 months and that is the reason why we’re not being able to offer our solutions on time,” says Vinod Nawab, director of Param ERP Solutions India Pvt. Ltd.

“In the printing industry, installing an ERP is an extremely tedious task. Once we explain the software product to the customer, which we design according to his requirements, he gives us the green signal. Within a month, we install it and soon after installing the software, we give a demo. In most cases, the customer asks for better personalization. That forces us to redo the entire software all over again and it takes a lot of time. We’re not complaining but this is the reason why not many software companies succeed with the printers,” Nawab adds.

Param ERP software is primarily concerned with process automation, transaction entry, transaction accounting and billing amongst other functions, whereas the MIS is related directly to producing the reports relevant to an organization at any level. The data in the MIS is fed into the system by numerous end users as compared to the limited number of ERP users.

A Btech and Mtech, Nawab started working in 1992 in a tin container company and eventually entered the printing industry in Nagpur. In the initial days he had no knowledge of printing but being an engineer, as he puts it, he learnt. He worked for a company selling printing machines and also sold Xerox digital presses. Eventually, in 2009 he decided to start his own venture—Param ERP—for providing MIS software to printers.

Initially Param installed MIS in small and local print companies and by the end of 2009, received an order from equipment manufacturer Autoprint. Ever since, Param has experienced growing demand for its product from many companies in India and has recently started supplying actively to many printers from the Middle East. “We realized that we need to supply a product that eases the business of our customer,” Nawab shares.

“The scenario became so hectic that our customers were waiting for our response for eight to ten months and we weren’t able to supply solutions to them because of our limited manpower. In a month or two, we’ll increase our production capacity. We’ll move to a bigger office space and hire more professionals,” says Nawab. The company is planning to launch a new cloud-based automated MIS software for printers and printing machine manufacturing companies at Printpack 2019 in Greater Noida. Currently under development, Nawab did not want to make further details available public at this stage.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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